[Air-L] Workshop in Berlin: REFORMING FORMATS. Producing and protecting audiovisual formats in convergent media

Christian Katzenbach christian.katzenbach at gmail.com
Fri Nov 22 01:38:49 PST 2013


Hi,

I'd like to draw your attention to a workshop on "producing and protecting
formats" we have put together:

REFORMING FORMATS.
Producing and protecting audiovisual formats in convergent media
AN INTERNATIONAL WORKSHOP – RESEARCH MEETS PRACTICE
http://www.hiig.de/en/events/reforming-formats/

Alexander von Humboldt Institute for Internet and Society (HIIG), in
collaboration with CREATe.
Berlin, 5 and 6 December 2013

See description and details below.

Best,
Christian Katzenbach

Project Lead Policy & Governance
katzenbach at hiig.de

Alexander von Humboldt Institute for Internet and Society, Berlin, Germany
http://www.hiig.de/en/research/internet-policy-governance/

***

REFORMING FORMATS.
Producing and protecting audiovisual formats in convergent media
AN INTERNATIONAL WORKSHOP – RESEARCH MEETS PRACTICE

Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin
5 and 6 December 2013

Formats galore. Watching audiovisual formats takes a great share of
people’s media menus. Producing formats is a core part of the global
entertainment industry. Protecting formats is a key issue for debates on
copyright and the legal requirements to bring forth cultural goods.

Looking at the multi-level dynamics of the circulation of formats, the
workshop focuses on three aspects. First, it looks at the contemporary
types of audiovisual formats and their current production in changing
organizational networks, trade markets and business models for convergent
media. Second, it looks at the protection of formats and the ways, formats
are handled as goods that can be traded, adapted and distributed. Third, it
asks how these two aspects can be studied in comparing different national
and transnational media markets and legal systems
The two-day workshop brings together academia and practice. The workshop
will be held at the Alexander von Humboldt Institute for Internet and
Society, Berlin. It is hosted by Jeanette Hofmann, Christian Pentzold and
Christian Katzenbach from the Internet Policy & Governance working group in
cooperation with CREATe, the Research Councils UK Centre for Copyright and
New Business Models in the Creative Economy at the University of Glasgow.

Full rationale and program here:
http://www.hiig.de/en/events/reforming-formats/

The workshop is free but registration is required.
Please contact christian.pentzold at hiig.de for further information.

Twitter #reformats


THURSDAY, 5 DECEMBER 2013
10:00 – 10:30 Registration
10:30 – 10:45 Welcome and Outlook
10:45 – 11:45 Keynote: Susanne Stürmer, Managing Director, UFA Film & TV
Production

13:00 – 14:30 Theme I: THE CHANGING PRODUCTION OF FORMATS
Jean K. Chalaby, City University London, UK: The Global TV Format Trading
System: Trends and Developments Since the Format Revolution.
Andrea Esser, Roehampton University, UK: Reality TV Formats as multimedia
brands: a case study in affective economics and effective revenue generation
Klaus-Dieter Altmeppen, Catholic University Eichstätt-Ingolstadt, Germany:
Routines and flexibility. Social practices in the entertainment production
Claudio Coletta, University of Trento, Italy: Imitation at work: production
and consumption of media formats

15:00 – 16:30 Theme II: THE CHANGING PROTECTION OF FORMATS
Albert Moran, Griffith University, Australia: Two Configurations of screen
franchising
Christoph Fey, Unverzagt von Have, Germany: Copyright or Right to Copy?
Rights and Wrongs in the Search for Format Protection
Sukhpreet Singh, CREATe, UK: Localisations and its Role in the Protection
and Exploitation of Formats

16:30 – 17:00 Wrap Up; Jeanette Hofmann, Director, HIIG
17:00 – 18:00 Stand-up Reception

FRIDAY, 6 DECEMBER 2013
09:30 – 09:45 Welcome and Outlook

09:45 – 11:15 Theme III: COMPARING FORMAT PRODUCTION AND PROTECTION
Jessica Silbey, Suffolk University Law School, USA: Borrowing and Contests
over Form, Distribution and Market Control: Analysis of an Empirical Study
in the US
Oliver Castendyk, Potsdam University and German Producer Alliance, Germany:
Acquiring and selling formats. A field report
Lothar Mikos, Hochschule für Film und Fernsehen Konrad Wolf, Germany:
Comparative Research on TV Formats Worldwide. Adaptation Strategies and
Production Contexts
Sukhpreet Singh, CREATe, UK: Protecting Millionaries. Case Study of
Protecting and Exploiting ‚Who Wants to be a Millionaire‘ format

11:15 – 11:45 Wrap Up; Martin Kretschmer, Director, CREATe



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