[Air-L] Looking for a theory--traditional + new media = ?

[Ryan S Eanes]

Greetings all, 

Some time ago I encountered a paper or chapter that
argued that so-called "traditional" (unidirectional) media such as radio
and television could in fact be considered interactive or
multidirectional thanks to the addition of other technologies like
Twitter, the Internet, etc. 

I can't remember if this theory has a
name--does it ring any bells? I'm working on a paper that could use an
appropriate citation, if anyone knows what I'm talking about. 

Thanks!


RE 

-- 
Ryan S Eanes
Media Studies PhD Student & Graduate Teaching
Fellow
University of Oregon School of Journalism &
Communication
rse at uoregon.edu * blogs.uoregon.edu/eanes *
www.ryanean.es
 1275 University of Oregon
 Allen Hall, Room 210
 Eugene,
Oregon 97403-1275