[Air-L] A social media case for your braaaains!

Daren Brabham brabham at usc.edu
Thu Oct 31 12:23:32 PDT 2013


Colleagues,

 

Case Studies in Strategic Communication is pleased to announce on this
Halloween day the publication of a new case: "Zombies Gone Viral: How a
Fictional Zombie Invasion Helped CDC Promote Emergency Preparedness," by
Marjorie Kruvand and Maggie Silver. It is available here:
http://cssc.uscannenberg.org/cases/v2/v2art3/

 

Many of you do research that involves interesting case studies in strategic
communication that involve the Internet, social media, and mobile
technologies. The majority of the cases we publish feature new media
technologies prominently, with cases published in the journal's first two
volumes that deal with the strategic use of YouTube, social media brand
ambassadors in sports stadiums, and the use of social media in higher
education.

 

CSSC is an online, peer-reviewed, open access (like, for real open access,
where no one pays anything to get published) journal based at USC-Annenberg.
Consider assigning these articles in your classrooms or submitting your own
case studies for publication consideration. CSSC does not publish
traditional scholarly research, but rather focuses on publishing
high-quality case studies suitable primarily for teaching and learning.

 

www.csscjournal.org

 

Happy Halloween!

 

db

 

---

Daren C. Brabham, Ph.D.

Assistant Professor, Annenberg School for Communication & Journalism

Editor, Case Studies in Strategic Communication | www.csscjournal.org

University of Southern California

3502 Watt Way, Los Angeles, CA 90089

(213) 740-2007 office | (801) 633-4796 cell

brabham at usc.edu | www.darenbrabham.com

 




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