[Air-L] New book on Internet mercenaries and viral marketing in Chinese social media

[meiwu at umac.mo]

Dear Air members:
Just a bit of self-promotion. My new book entitled "Internet Mercenaries 
and Viral Marketing: The Case of Chinese Social Media"
is out. For detailed information see the link: 
http://www.igi-global.com/newsroom/archive/china-resistant-bite-regarding-apple/1660/
.
Best wishes,
WM

Wu Mei, Ph.D.
Associate Professor
Deputy Head
Department of Communication
Faculty of Social Sciences & Humanities
University of Macau
Taipa, Macau
Tel: (853) 83978994 (O)
Fax: (853) 28838312
E-Mail: meiwu at umac.mo