[Air-L] qualitative Google search results methdologies

[Amy]

Hello All,
I am wondering if anyone has come across good models of methodology for
qualitative research that uses search terms and google results. What I'm
thinking here is something like looking at page one search results as the
sites a user interested in a particular topic is most likely to come across
if they are using particular search terms, and Google Trends can also give
some indication of the search terms' relative popularity.
Thank you,
ah
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Amy Hasinoff
Assistant Professor
Department of Communication
University of Colorado Denver
www.amyhasinoff.com