[Air-L] Soliciting opinions about using Amazon's Mechanical Turk (aka Mturk) for survey participant recruitment

Robinson,Cory cory.Robinson at colostate.edu
Wed Jan 8 16:40:27 PST 2014


While Qualtrics and SurveyMonkey seem to be generally well respected, they also come with hefty price tags for participant recruitment ($5-10 per American respondent). Amazon’s Mechanical Turk (aka Mturk), on the other hand, can recruit participants for far less (<$1/respondent).

What is the AoIR consensus on utilizing Mturk? I’ve seen articles both for and against using the service.

Thanks in advance for all opinions/insights.

- Cory Robinson
--
Stephen Cory Robinson
cory.robinson at colostate.edu<mailto:cory.robinson at colostate.edu>
Office: Clark C258A
http://colostate.academia.edu/StephenCoryRobinson




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