[Air-L] Books on social media

[P. VIGNESWARA ILAVARASAN]

Dear Burcu: & others:
Few months ago, I have requested in the group to recommend material and
books for a course on social media. I had also promised that I would share
the learnings. Recommendations from the members are really useful. I tried
the course with my MBA students here last term. Looks like the course is
shaping up well.
Following are my suggestions, out of reading and testing:
1. Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social
Media
Efforts in your Organization. Pearson: New Delhi. (This book is really good
from a practice view)
2. Flynn, N. (2012). The Social Media Handbook. New Delhi: Wiley India.
(for social media audit in organizations)
3. Kietzmann, J. H et al., (2011). Social Media? Get
Serious! Understanding the functional building
blocks of social media. Business Horizons, 54,
241-251
4. Kaplan, A. M. and Hanlein, M. (2010). Users of the
world, unite! The challenges and opportunities of
social media. Business Horizons, 53, 59-68

(above articles are great starting points)

5. This is a nice piece:
• Piskorski, M. (2011). Social Strategies
that work. Harvard Business Review,
Nov., 117-122.

All ecommerce text books have a chapter on Social media as well.

Best of luck!

Regards,
Vignesh.



W:http://web.iitd.ac.in/~vignes/
_______________________________________
P. VIGNESWARA ILAVARASAN, PhD
Dept. of Management Studies
Indian Institute of Technology Delhi
Hauz Khas, New Delhi 110016 India
M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936.
E: vignes at iitd.ac.in  W:http://web.iitd.ac.in/~vignes/


On Tue, Jan 7, 2014 at 4:02 AM, Burcu Bakioglu <bbakiogl at gmail.com> wrote:

> Hi all,
> Looks like I'll be leading an independent study on social media with one of
> my students. I have a good amount of books on the topic but I just wanted
> to inquire which ones you know have worked out best in your classes. This
> particular student is also interested in learning about the practical end
> of social media. Kind of like a "best practices" book. Or even the industry
> end of social media... Again, have some things that addresses the latter
> question, but want to know which books you would recommend.
>
> Any takers?
>
> Thank you in advance :)
>
> --
> Thanks,
>
> Burcu S. Bakioglu, Ph.D.
> Postdoctoral Fellow in New Media
> Lawrence University
>
> http://www.palefirer.com
>
> -- "There is nothing more frightening than a clown after midnight." Lon
> Chaney
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