[Air-L] Books on social media

[Burcu Bakioglu]

Thank you so much guys! As usual, I'll compile all of this in a google doc
and share with all. I will include Barry's offer as well, since that has a
full-package deal: the textbook and the lecture to go with it :-P

In the meantime, I'll wait for another day or so to see if any other title
would be mentioned on the list.

Cheers!

BsB


On Mon, Jan 6, 2014 at 11:30 PM, P. VIGNESWARA ILAVARASAN <
evignesh at gmail.com> wrote:

> Dear Burcu: & others:
> Few months ago, I have requested in the group to recommend material and
> books for a course on social media. I had also promised that I would share
> the learnings. Recommendations from the members are really useful. I tried
> the course with my MBA students here last term. Looks like the course is
> shaping up well.
> Following are my suggestions, out of reading and testing:
> 1. Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social
> Media
> Efforts in your Organization. Pearson: New Delhi. (This book is really
> good from a practice view)
> 2. Flynn, N. (2012). The Social Media Handbook. New Delhi: Wiley India.
> (for social media audit in organizations)
> 3. Kietzmann, J. H et al., (2011). Social Media? Get
> Serious! Understanding the functional building
> blocks of social media. Business Horizons, 54,
> 241-251
> 4. Kaplan, A. M. and Hanlein, M. (2010). Users of the
> world, unite! The challenges and opportunities of
> social media. Business Horizons, 53, 59-68
>
> (above articles are great starting points)
>
> 5. This is a nice piece:
> • Piskorski, M. (2011). Social Strategies
> that work. Harvard Business Review,
> Nov., 117-122.
>
> All ecommerce text books have a chapter on Social media as well.
>
> Best of luck!
>
> Regards,
> Vignesh.
>
>
>
> W:http://web.iitd.ac.in/~vignes/
> _______________________________________
> P. VIGNESWARA ILAVARASAN, PhD
> Dept. of Management Studies
> Indian Institute of Technology Delhi
> Hauz Khas, New Delhi 110016 India
> M:+91 9910230407; O: +91 11 2659 1174; H: +91 11 2659 1936.
> E: vignes at iitd.ac.in  W:http://web.iitd.ac.in/~vignes/
>
>
> On Tue, Jan 7, 2014 at 4:02 AM, Burcu Bakioglu <bbakiogl at gmail.com> wrote:
>
>> Hi all,
>> Looks like I'll be leading an independent study on social media with one
>> of
>> my students. I have a good amount of books on the topic but I just wanted
>> to inquire which ones you know have worked out best in your classes. This
>> particular student is also interested in learning about the practical end
>> of social media. Kind of like a "best practices" book. Or even the
>> industry
>> end of social media... Again, have some things that addresses the latter
>> question, but want to know which books you would recommend.
>>
>> Any takers?
>>
>> Thank you in advance :)
>>
>> --
>> Thanks,
>>
>> Burcu S. Bakioglu, Ph.D.
>> Postdoctoral Fellow in New Media
>> Lawrence University
>>
>> http://www.palefirer.com
>>
>> -- "There is nothing more frightening than a clown after midnight." Lon
>> Chaney
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>
>


-- 
Thanks,

Burcu S. Bakioglu, Ph.D.
Postdoctoral Fellow in New Media
Lawrence University

http://www.palefirer.com

-- "There is nothing more frightening than a clown after midnight." Lon
Chaney