[Air-L] Call for Chapter Proposals: Micro-blogging / Twitter

[Natalie Wood]

Researchers from a variety of disciplines including, but not limited to marketing, management, finance, communications and law will be sought to provide their insight on specific issues, such as best practices, or overarching topics such as the legal, ethical and moral implications of adopting micro-blogs such as Twitter. 

This comprehensive and timely publication aims to be an essential reference source, building on the available literature in the field of commerce and micro-blogging while providing for further research opportunities in this dynamic field. It is hoped that this text will provide businesses with strategies, grounded in empirical research, on ways in which they can incorporate micro-blogs into their organization. We aim to achieve this by drawing on the collective wisdom of those academics currently conducting research on Twitter. 


Call for Chapter Proposals: http://www.igi-global.com/publish/call-for-papers/call-details/1264#.UxC1-fYqBDY.twitter 



Natalie T. Wood, Ph.D. 
Associate Professor of Marketing 
Assistant Director, Center for Consumer Research 

Marketing Department 
Saint Joseph's University 
5600 City Ave 
Philadelphia PA 19131 

Tel: 610-660-3452 
Fax: 610-660-3239 
Email: nwood at sju.edu 
Twitter: ntwood