[Air-L] CFP: Case Studies in Strategic Communication

[Daren Brabham]

Case Studies in Strategic Communication (ISSN: 2167-1974) is an online,
peer-reviewed, open access journal published by Annenberg Press at the
University of Southern California. www.csscjournal.org.

 

Case Studies in Strategic Communication (CSSC) welcomes case submissions for
current and future volumes addressing a broad range of strategic
communication issues, including campaigns and programs in: public relations,
advertising, marketing, integrated marketing communication, social media,
crisis communication, online community management, health communication
campaigns, and more.

 

CSSC's case studies are ideal for teaching and learning, illustrating
in-depth situations in strategic communication. Cases do not resemble
typical social scientific research articles found in other journals. Rather,
the focus is to tell compelling stories about how organizations launched
campaigns, weathered crises, or used particular strategies and tactics to
achieve objectives.

 

Now in its third volume, cases published to date have covered topics such
as:

 

-          Harnessing fans as in-stadium social media brand ambassadors
during professional baseball games (Volume 1, 2012)

-          A college campus advertising campaign to curb binge drinking
(Volume 2, 2013)

-          The CDC's fictional zombie invasion campaign to promote emergency
preparedness (Volume 2, 2013)

-          The 1993 Lucasville prison riot's lessons for crisis
communication and media relations (Volume 3, 2013)

-          Tackling taboo and shame in the marketing of vibrators (Volume 3,
2013)

-          New Jersey's campaign to reignite tourism after Hurricane Sandy
(Volume 3, 2013)

 

CSSC's cases are free to use for your research and teaching. A unique
feature of CSSC cases is the inclusion of discussion questions and classroom
activities at the end of each article. All submissions undergo blind peer
review. As an online journal, hyperlinks and multimedia content used to
augment cases are welcome.

 

Cases and instructions for authors can be found at www.csscjournal.org.

 

Questions about the appropriateness of a case submission? Feel free to
contact the editor at csscjournal at gmail.com.

 

Thanks!

 

db

 

 

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Daren C. Brabham, Ph.D.

Assistant Professor, Annenberg School for Communication & Journalism

Editor, Case Studies in Strategic Communication | www.csscjournal.org

University of Southern California

3502 Watt Way, Los Angeles, CA 90089

(213) 740-2007 office | (801) 633-4796 cell

brabham at usc.edu | www.darenbrabham.com