[Air-L] Ello

Rebecca Strang rebecca.strang at gmail.com
Fri Sep 26 03:34:41 PDT 2014


A few quotes from https://aralbalkan.com/notes/ello-goodbye/:
"What I didn’t know at the time was that they’d taken $435,000 in seed
funding from FreshTracks Capital
<http://www.sec.gov/Archives/edgar/data/1598000/000159800014000001/xslFormDX01/primary_doc.xml>,
a Vermont-based Venture Capital firm. This had apparently been announced by
FreshTracks Capital in March
<https://s3.amazonaws.com/usm-studio/freshtracks/documents/the_freshtracks_flurry_march_2014.pdf>
."

"Let me put it bluntly: if a company has taken venture capital, you have
already been sold. It’s not a matter of if, it’s simply a matter of when.
(Unless the company goes under before it can exit, that is.)

A venture-capital funded startup is a temporary company that has to
convince enough people into using their platform so that they can make good
on the exit they promised their investors at the very beginning. It is the
opposite of a long-term, sustainable business."

-Rebecca

On Fri, Sep 26, 2014 at 4:24 AM, Christian Fuchs <christian.fuchs at uti.at>
wrote:

> Alternative to Facebook?
>
> The important question is if Ello is a for-profit company or not and if
> not, if it attempts to become one or not. The important point is how the
> founders and those operating it relate to capitalism.
>
> It says it does not commodify data for advertising purposes - good!
>
> It however also says https://ello.co/wtf/post/privacy:
> "We may share your personal information with third parties under several
> circumstances, including [...] if we contract with a third party service
> provider to offer services for you — for example, with a credit card
> processing company if you decide to buy something through Ello. Ello does
> not have any affiliated companies right now. But if we do in the future, we
> may share information with them, too."
> https://ello.co/wtf/post/privacy
>
> "offer services for you" can mean anything - the crucial thing is if Ello
> or the service-provider make monetary profit by providing this service or
> ever in the future intend to do so. This is not clarified.
>
> Ello further says https://ello.co/wtf/post/about-ello:
>
> "We occasionally offer special features to our users. If we create a
> special feature that you really like, you may choose to support Ello by
> paying a very small amount of money to add that feature to your Ello
> account.
> You never have to pay anything, and you can keep using Ello forever, for
> free. By choosing to buy a feature now and then for a very small amount of
> money you support our work and help us make Ello better and better."
>
> It is unclear here if Ello if these features are offered in order to get
> donations that fund a non-profit organisation or if the intention is to
> accumulate capital.
>
>
> Being ad-free is not enough - the point is that you have to be
> non-capitalist in order to be an alternative to Facebook.
>
> Ello says nowhere if it is a for-profit company, a hobby project of a
> bunch of artists, a co-operative, or whatever. It seems to conceal its
> legal status and that's a problem.
>
> Ello says: "Ello is a Public Network" https://ello.co/wtf/post/privacy.
> You are only truly public if you are public service or commonly owned.
>
> It is unclear what Ello is - and that it is not communicating its legal
> status and what its relationship to capitalism is, is troubling. A privacy
> policy and terms of use that do not rule out that a platform is or ever
> becomes capitalist are just as bad as Facebook's.
>
> Best, Christian
>
>
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