[Air-L] Social Media ROI

[Gohar F. Khan]

Dear list members:

I am looking for studies (both conceptual and empirical) on social media
ROI (return on investment) calculation.

I will appreciate any suggestions and will report back a summery to the
list.


Thank you,


-- 

Gohar Feroz Khan, PhD

Assistant Professor
Korea University of Technology & Education (KoreaTECH)
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My new book on social media analytics is out <http://7layersanalytics.com/>!