[Air-L] Approaches to studying Snapchat and other ephemeral social media

[Sarah Ann Oates]

As a well-written basis for a lot of this, I would recommend Moe and Schweidel Social Media Intelligence, Cambridge, 2014.  

Sarah Oates
Professor and Senior Scholar
Philip Merrill College of Journalism
2100L  John S. and James L. Knight Hall
University of Maryland, College Park, MD 20742-7111
phone: +1 301 405 4510

Email: soates at umd.edu
________________________________________
From: Air-L [air-l-bounces at listserv.aoir.org] on behalf of Liam Pomfret [l.pomfret at business.uq.edu.au]
Sent: Wednesday, August 26, 2015 8:52 PM
To: air-l at listserv.aoir.org
Subject: [Air-L] Approaches to studying Snapchat and other ephemeral social     media

Hello all,

I'm currently doing some RA work for my PhD supervisor regarding consumer responses to social marketing campaigns in social media. One area of particular interest with this has been in consumers' use of ephemeral social media platforms such as snapchat. A brief review of the literature doesn't seem to turn up all that much having been written in this area though. Would anyone here possibly be able to recommend some studies (published or unpublished) or approaches to studying these kinds of environments that we should be looking at?

Kind regards,
Liam Pomfret

_______________________________________________________
Liam Pomfret  l  PhD Student  l  UQ Business School

The University of Queensland l Brisbane QLD 4072 l AUSTRALIA
E: l.pomfret at business.uq.edu.au | T: @LiamPomfret | W: https://business.uq.edu.au


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