[Air-L] Social Media ROI

Gohar F. Khan gohar.feroz at gmail.com
Sun Aug 23 00:23:23 PDT 2015

Dear list members:

I am looking for studies (both conceptual and empirical) on social media
ROI (return on investment) calculation.

I will appreciate any suggestions and will report back a summery to the

Thank you,


Gohar Feroz Khan, PhD

Assistant Professor
Korea University of Technology & Education (KoreaTECH)

My new book on social media analytics is out <http://7layersanalytics.com/>!

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