[Air-L] Approaches to studying Snapchat and other ephemeral social media

Alex Leavitt alexleavitt at gmail.com
Wed Aug 26 18:27:13 PDT 2015




Alexander Leavitt
PhD Candidate
USC Annenberg School for Communication & Journalism
Twitter: @alexleavitt <http://twitter.com/alexleavitt>

On Wed, Aug 26, 2015 at 5:52 PM, Liam Pomfret <l.pomfret at business.uq.edu.au>

> Hello all,
> I'm currently doing some RA work for my PhD supervisor regarding consumer
> responses to social marketing campaigns in social media. One area of
> particular interest with this has been in consumers' use of ephemeral
> social media platforms such as snapchat. A brief review of the literature
> doesn't seem to turn up all that much having been written in this area
> though. Would anyone here possibly be able to recommend some studies
> (published or unpublished) or approaches to studying these kinds of
> environments that we should be looking at?
> Kind regards,
> Liam Pomfret
> _______________________________________________________
> Liam Pomfret  l  PhD Student  l  UQ Business School
> The University of Queensland l Brisbane QLD 4072 l AUSTRALIA
> E: l.pomfret at business.uq.edu.au | T: @LiamPomfret | W:
> https://business.uq.edu.au
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