[Air-L] New book announcement: Feminism, Labour and Digital Media: The Digital Housewife

Kylie Jarrett Kylie.Jarrett at nuim.ie
Thu Dec 10 01:30:24 PST 2015


I am delighted to announce the publication of my new book: Feminism, 
Labour and Digital Media: The Digital Housewife, available from Routledge.

This book argues for using Marxist feminist theories about the role of 
domestic work in capitalism to explore the nature of digital media’s 
consumer labour. In particular, it focuses on the debate about whether 
users are exploited in and alienated by their online activity or if they 
do indeed experience unalienated, socially meaningful exchanges, 
challenging this unhelpful binary. It uses the concept of the Digital 
Housewife to outline the relationship between the work we do online and 
the unpaid sphere of social reproduction. It demonstrates how feminist 
perspectives expand our critique of consumer labour in digital media. In 
doing so, the Digital Housewife returns feminist inquiry from the 
margins of political economy and places it at the heart of critical 
digital media analysis.

Table of contents:

Introduction: From the Mechanical Turk to the Digital Housewife

1. Sexts from Marxists and Other Stories from Digital Media’s Social 
Factory

2. My Marxist Feminist Dialectic Brings All the Boys to the Yard: A 
Feminist Critique of the Social Factory

3. Who Says Facebook Friends Are Not Your Real Friends? Alienation and 
Exploitation in Digital Media

4. Gifts, Commodities and the Economics of Affect

5. I Can Haz False Consciousness? Social Reproduction and Affective 
Consumer Labour

Conclusion: Beyond Consumer Labour

My apologies for the shameless self-promotion and the absurd cost of the 
book. Please email me for more information. Contact details available 
here: https://www.maynoothuniversity.ie/people/kylie-jarrett

Thanks,

Dr. Kylie Jarrett

Department of Media Studies

National University of Ireland Maynooth.




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