[Air-L] New Book Announcement: 7 Layers of Social Media Analytics

[Gohar F. Khan]

Dear colleagues:


I am pleased to announce my new book
<http://www.amazon.com/Seven-Layers-Social-Media-Analytics/dp/1507823207/ref=sr_1_1?ie=UTF8&qid=1436094425&sr=8-1&keywords=Seven+Layers+of+Social+Media+Analytics>
on *social media analytics*. The book offers concepts, tools, tutorials,
and cases studies to understand and analyze the seven layers of social
media data, including *text, actions, networks, apps, hyperlinks, search
engine, and location layers. *



It is non-technical in nature best suited for business (and information
systems) students, professors, and manager.


Here is how the book is structured:



Chapter 1: The Seven Layers of Social Media Analytics

Chapter 2: Understanding Social Media

Chapter 3: Social Media Text Analytics

Chapter 4: Social Media Network Analytics

Chapter 5: Social Media Actions Analytics

Chapter 6: Social Media Apps Analytics

Chapter 7: Social Media Hyperlinks Analytics

Chapter 8: Social Media Location Analytics

Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals



The book also comes with a companion site (http://7layersanalytics.com/)
which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample
Data, and Syllabus.


It is available through Amazon Store
<http://www.amazon.com/Seven-Layers-Social-Media-Analytics/dp/1507823207/ref=sr_1_1?ie=UTF8&qid=1436094425&sr=8-1&keywords=Seven+Layers+of+Social+Media+Analytics>
 and CreateSpace <https://www.createspace.com/5264856> Store.


I am sorry if you receive multiple copies of this email.



Sincerely,

-- 

Gohar Feroz Khan, PhD
Assistant Professor
Korea University of Technology & Education (KoreaTECH)
1600 Chungjol-ro Byungcheon-myun
Cheonan city, 330-708, South Korea
Office: 82-41-560-1415; Mobile: +82-10-5510-8071
email: gohar.feroz at kut.ac.kr
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Director Centre for Social Technologies <http://centreforsocialtech.com>
Associate Editor Journal of Contemporary Eastern Asia
<http://eastasia.yu.ac.kr/>
I blog here <http://gfkhan.wordpress.com/dr-khan/>

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Stay tuned for my new book on 7 Layers of s
<http://7layersanalytics.com/introduction-to-the-book/>ocial
media analytics to be available soon...
<http://7layersanalytics.com/introduction-to-the-book/>.