[Air-L] research on social network adoption/defection/migration

Alexandra Samuel alex at alexandrasamuel.com
Thu May 28 14:10:05 PDT 2015

I'm going a little lazyweb here, but I'm wondering if anyone knows of good
recent research on the factors driving the relative popularity of different
social networks. I'm looking for data and insights into what drives
adoption and defection from one platform to the next (i.e. shift from FB to
Instagram, rise and fall of Twitter, etc).

Any suggestions? Thanks in advance for your help.

Alexandra Samuel
alex at alexandrasamuel.com
@awsamuel on Twitter/Skype/AIM etc
cel. 604.726.5445

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