[Air-L] Social Media ROI: Response summery

[Gohar F. Khan]

Dear list members:

Here is a summery of the responses I got from the list members regarding
social media ROI.

Special thanks to: Lauri Goldkind, Kevin Donohue, and Igor Sádaba.

Nuria Lloret Romero, (2011) "ROI. Measuring the social media return on
investment in a library", The Bottom Line, Vol. 24 Iss: 2, pp.145 - 151.

Fisher, T. (2009). "ROI in social media: A look at the arguments." J
Database Mark Cust Strategy Manag 16(3): 189-195.

Murdough, C. (2009). "Social Media Measurement." Journal of Interactive
Advertising 10(1): 94-99.

Anni Rautio, (2012). Social Media ROI as part of Marketing Strategy Work -
Observations of Digital Agency Viewpoints, Master's thesis, Aalto
University.

Meske, C. and S. Stieglitz (2013). Adoption and Use of Social Media in
Small and Medium-Sized Enterprises. Practice-Driven Research on Enterprise
Transformation. F. Harmsen and H. Proper, Springer Berlin Heidelberg. 151:
61-75.

Margaret, M. and B. Alexis (2015). "Use and measurement of social media for
SMEsnull." Journal of Small Business and Enterprise Development 22(2):
273-287.

Reza Zafarani, Mohammad Ali Abbasi, Huan Liu (2014) Social Media Mining: An
Introduction, Cambridge UniversitDy Press; 1 edition (April 28, 2014).

http://www.idealware.org/ (good for applied work)


Cheers!

-- 

Gohar Feroz Khan, PhD

Adjunct Faculty & Research Adviser
Korea Advance Institute of Science & Technology (KAIST)
Global Information and Telecommunication Technology Program (ITTP)
291 Daehak-ro, Yuseong-gu, Daejeon, South Korea.

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