[Air-L] ​Re: Teaching Social Media (Hazel Kwon)

[Hazel Kwon]

Hi Seth,

There is a recent book titled "Social Media in the Classroom"
Might be of your interest...

https://www.amazon.com/Social-Media-Classroom-Hana-Al-Deen/dp/1433129043

*Social Media in the Classroom* provides a comprehensive resource for
teaching social media in advertising, public relations, and journalism at
the undergraduate and graduate levels. With twelve chapters by contributors
from the United States, the United Kingdom, and Australia, this volume
provides original scholarly work which encompasses a wide range of
methodologies, theories, and sample assignments for implementing social
media. This book is an excellent resource for preparing students to
transform their personal skills in social media into professional skills
for success in the job market.


​best,
Hazel
​



On Tue, Dec 20, 2016 at 10:52 AM, <air-l-request at listserv.aoir.org> wrote:

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> Message: 1
> Date: Tue, 20 Dec 2016 09:41:16 +0530
> From: "P. VIGNESWARA ILAVARASAN " <evignesh at gmail.com>
> To: Seth C Bradshaw <bradshawsc at sfasu.edu>
> Cc: "air-l at listserv.aoir.org" <air-l at listserv.aoir.org>
> Subject: Re: [Air-L] Teaching Social Media
> Message-ID:
>         <CAO_kf-iwdgbKCm+u2s4zYn03HXLBMhan9PsKGi8sfvivqesZmA at mail.
> gmail.com>
> Content-Type: text/plain; charset=UTF-8
>
> Hi Seth
> Greetings!,
> I teach an elective curse 'Social Media & Business Practices' to MBA
> students at IIT Delhi.
> This book is a great starting point:
> Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social Media
> Efforts in Your Organization. Pearson: New Delhi.
> More practical stuff for personal SM branding & community engagement can be
> taken from: http://guykawasaki.com/books/the-art-of-social-media/
> Pull out articles from MIT Sloan Management Review & HBR. There are plenty.
> Business Horizon has some seminal papers.
> Social Media examiner, Social Media Week, Social Samosa, SM tab of
> Mashable, and Pulse in LinkedIn gives you hundreds of caselets.
> If you want videos, start with likes of:
> https://www.youtube.com/watch?v=UYI1_gPGu7w
> Men, Women & Children is a good movie too.
> Hope this helps.
> Would love to look at the final syllabus, if possible.
> Best Regards,
> Vignesh.
> http://web.iitd.ac.in/~vignes/
> ________________________________
> P. VIGNESWARA ILAVARASAN, PhD
> Associate Professor
> Dept. of Management Studies
> Indian Institute of Technology Delhi
> Hauz Khas, New Delhi 110016 India
> M:+91 9910230407 (India); O: +91 11 2659 1174
> E: vignes at iitd.ac.in  W:http://web.iitd.ac.in/~vignes/
> *
>
> On Mon, Dec 19, 2016 at 5:44 PM, Seth C Bradshaw <bradshawsc at sfasu.edu>
> wrote:
>
> > I am looking for information about social media, not using social media
> to
> > teach. In particular, I am interested in the professional application of
> > social media in the areas of advertising and public relations.
> >
> >
> > Thank you for all of the tips I've received thus far!
> >
> >
> > Seth C. Bradshaw
> > Assistant Professor
> > Department of Mass Communication
> > Stephen F. Austin State University
> >
> > Boynton Bldg. Box 13048 SFA Station
> > Nacogdoches, TX 75962
> >
> > 936.468.1265 | Boynton Bldg. 302
> > ________________________________
> >


-- 
"Truth will sooner come out from error than from confusion" - Francis Bacon

K. Hazel Kwon (권경희)

Assistant Professor
Barrett Honors Faculty
Walter Cronkite School of Journalism
and Mass Communication
Arizona State University

www.hazelkwon.net
@HazelKwonASU (Twitter)
Tel: 602-496-5268 <(602)%20496-5268>