[Air-L] Teaching Social Media

[P. VIGNESWARA ILAVARASAN]

Hi Seth
Greetings!,
I teach an elective curse 'Social Media & Business Practices' to MBA
students at IIT Delhi.
This book is a great starting point:
Blanchard, O. (2012). Social Media ROI: Managing and Measuring Social Media
Efforts in Your Organization. Pearson: New Delhi.
More practical stuff for personal SM branding & community engagement can be
taken from: http://guykawasaki.com/books/the-art-of-social-media/
Pull out articles from MIT Sloan Management Review & HBR. There are plenty.
Business Horizon has some seminal papers.
Social Media examiner, Social Media Week, Social Samosa, SM tab of
Mashable, and Pulse in LinkedIn gives you hundreds of caselets.
If you want videos, start with likes of:
https://www.youtube.com/watch?v=UYI1_gPGu7w
Men, Women & Children is a good movie too.
Hope this helps.
Would love to look at the final syllabus, if possible.
Best Regards,
Vignesh.
http://web.iitd.ac.in/~vignes/
________________________________
P. VIGNESWARA ILAVARASAN, PhD
Associate Professor
Dept. of Management Studies
Indian Institute of Technology Delhi
Hauz Khas, New Delhi 110016 India
M:+91 9910230407 (India); O: +91 11 2659 1174
E: vignes at iitd.ac.in  W:http://web.iitd.ac.in/~vignes/
*

On Mon, Dec 19, 2016 at 5:44 PM, Seth C Bradshaw <bradshawsc at sfasu.edu>
wrote:

> I am looking for information about social media, not using social media to
> teach. In particular, I am interested in the professional application of
> social media in the areas of advertising and public relations.
>
>
> Thank you for all of the tips I've received thus far!
>
>
> Seth C. Bradshaw
> Assistant Professor
> Department of Mass Communication
> Stephen F. Austin State University
>
> Boynton Bldg. Box 13048 SFA Station
> Nacogdoches, TX 75962
>
> 936.468.1265 | Boynton Bldg. 302
> ________________________________
> From: sky c <skyc at riseup.net>
> Sent: Friday, December 16, 2016 4:47 PM
> To: Seth C Bradshaw; air-l at listserv.aoir.org
> Subject: Re: [Air-L] Teaching Social Media
>
> I'm not entirely sure whether you mean teaching units about social media,
> or teaching units using social media, or both. The edited collection An
> Education in Facebook is one potentially useful resource:
> https://www.routledge.com/An-Education-in-Facebook-Higher-
> Education-and-the-Worlds-Largest-Social/Kent-Leaver/p/book/9780415713191<
> https://urldefense.proofpoint.com/v2/url?u=https-3A__www.routledge.
> com_An-2DEducation-2Din-2DFacebook-2DHigher-2DEducation-2Dand-2Dthe-
> 2DWorlds-2DLargest-2DSocial_Kent-2DLeaver_p_book_
> 9780415713191&d=AwMFaQ&c=2X_btuPRWkGwRX26NHIotw&r=-9-
> LX5BEApUFQmRTqS7YJ3xFUT7Tm92OuNnBF7JqFoA&m=MfA56xAUU-
> NFflWVf6tMxjlHc890oKEBLCzipK_XkUw&s=3faEpGnbV44P9Bl6ofe1zTb-eQi6W-
> -S86LRbBVF5F0&e=>
>
> On Fri, 2016-12-16 at 14:55 +0000, Seth C Bradshaw wrote:
> Hi all-
>
> Apologies if the following questions have been asked and answered
> previously:
>
> (a) Does anyone have suggested readings for best practices when teaching
> courses on social media?
> (b) Does anyone know of a list of programs offering degrees in social
> media that I can compare ours against?
> (c) Do NCA, AoIR, or similar organizations have official statements on the
> study of social media?
>
> All insights are welcome!
>
> Best,
> Seth
>
>
>
> Seth C. Bradshaw
> Assistant Professor
> Department of Mass Communication
> Stephen F. Austin State University
>
> Boynton Bldg. Box 13048 SFA Station
> Nacogdoches, TX 75962
>
> 936.468.1265 | Boynton Bldg. 302
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