[Air-L] Online Fundraising 101

[Colin Delany]

Hi folks, my friends over at Campaigns & Elections just published essentially the entire online fundraising chapter from the latest version of my digital campaigning ebook. It's a standalone piece, and it's not behind a paywall. Free stuff, and a good resource for students:

http://campaignsandelections.com/campaign-insider/2677/online-fundraising-101

It goes into detail about basic online fundraising principles, email fundraising best practices, data/analytics/testing, social media fundraising and more (note that technology infrastructure, list-building, advertising, mobilization, etc, are covered in other chapters). More about the book at http://www.epolitics.com/winning

Also note that C&E's CampaignTech East event is coming up in a couple of months -- early bird registration ends in a few days. http://campaigntecheast.com

Enjoy!

--cpd


"How to Use the Internet to Win in 2016: A Comprehensive Guide to Online Politics for Campaigns & Advocates" [Ebook]
http://www.epolitics.com/winning

Colin Delany
Epolitics.com -- digital strategy for politics and advocacy
http://www.epolitics.com
202-422-4682
cpd at epolitics.com
@epolitics