[Air-L] ICA Blue Sky Workshop: Social Media and Mobile Media as Survey Research Tools

[Louisa Shu Ying Ha]

ICA Blue Sky Workshop
Social Media and Mobile Media as Survey Research Tools
Time:  June 13   Monday 9:30-10:45 a.m.  Hilton Hotel, Fukuoka
Organizer:  Louisa Ha, Bowling Green State University, USA
louisah at bgsu.edu
Social Media and Mobile Media are penetrating into almost everyone’s daily lives and have become important media for survey research dissemination and data collection.  However, not many academic researchers received training on this or know how to utilize these media creatively to conduct their survey research to maximize response rate and response quality.  Methodological rigor affect data quality and validity.  This workshop provides opportunity for fellow survey researchers both in the industry and in academe to share their experience and develop roadmaps on how to establish best practices for using these media for survey research.  Participants should have experience in using mobile media and social media in collecting survey/experiment data or at least large scale survey research experience.
Each participant will share their experience on using mobile media and social media in collecting survey/experiment data, comparing the effectiveness of using these media vs. traditional surveys and innovative use of these media.  Several experts on this topic are invited to join the workshop so that they can share their experience and tips on using these media for survey data collection.
The ultimate goal of this session to facilitate the exchange of experience in using these media for collecting survey data to improve data quality and response rate of communication survey research in an age of social and mobile media.  We plan to ask the participants to prepare a written handout for their report and compile them online for others to use.
ICA attendees interested in attending this Blue Sky Workshop please RSVP at https://docs.google.com/forms/d/1fhoBi29k_YZzEXW_7V7_fFpPQ__Pi8sE5O5KOWKo7ig/viewform before May 1, 2016.
Introduction 9:30-10:15
Louisa Ha, Bowling Green State University:  Overview of Social Media and Mobile Media as Survey Tools and Effect of Screen Size and User Response Entry Methods on Data Quality

Patrick Yuli Hsieh, Survey Methodologist, RTI International:  RTI’s Experience in Using Social and Mobile Media for Survey Research



Tetsuro Kobayashi, City University of Hong Kong:  Using Smartphone Applications to Record Basic Information Stored in Calling and Texting Logs.


Yuengang Xie, Shanghai Jiaotung University, China:  Mobile Phone Survey experience in China.  Xie is the Founder and President of the Public Opinion Association in China.
Report from Participants and Discussion 10:15-10:45