[Air-L] New book: Post, Mine, Repeat: social media data mining becomes ordinary by Helen Kennedy

Helen Kennedy h.kennedy at sheffield.ac.uk
Thu May 19 01:52:58 PDT 2016

My expensive new book, *Post, Mine, Repeat:* *social media data mining
becomes ordinary,* is out with Palgrave Macmillan:
http://www.palgrave.com/de/book/9781137353979 (eBook 16th May, hardback 30th
May). Blurb, table of contents, endorsements & discount code below.


In *Post, Mine, Repeat: **social media data mining becomes ordinary*, Helen
Kennedy argues that as social media data mining becomes more and more
ordinary, as we post, mine and repeat, new data relations emerge. These new
data relations are characterised by a widespread desire for numbers and its
troubling consequences, but also by the possibility of doing good with data
and resisting data power, by new and old concerns, and by instability and
contradiction. Drawing on action research with public sector organisations,
interviews with commercial social insights companies and their clients,
focus groups with social media users and other research, Kennedy provides a
fascinating and detailed account of living with social media data mining
inside the organisations that make up the fabric of everyday life.


   - Chapter 1: Social media data mining becomes ordinary
   - Chapter 2: Why study social media data mining?
   - Chapter 3: What should concern us about social media data mining? Key
   - Chapter 4: Public sector experiments with social media data mining
   - Chapter 5: Commercial mediations of social media data
   - Chapter 6: What happens to mined social media data?
   - Chapter 7: Fair game? User evaluations of social media data mining
   - Chapter 8: Doing good with data: alternative practices, elephants in
   - Chapter 9: New data relations and the desire for numbers


*‘Post, Mine, Repeat* is a genuinely ground-breaking and original piece of
work, in which Helen Kennedy shares a range of important and revealing
empirical insights into the practices of data mining. To my knowledge,
no-one before has managed to produce such detailed research into data
mining. The book shows how data mining fits into commercial monitoring,
into organisations, into activism and into public sector services, how
these are changing, and exactly what part data mining plays in empowerment
and resistance, as well as surveillance and control. It is accessible, yet
it tells some complex stories. This really is a tremendous, agenda-setting
piece of work.'  *Dr David Beer, University of York*

'Helen Kennedy has written an enlightening, informative and utterly
convincing book. The focus of *Post, Mine, Repeat* on "ordinary" uses of
data mining is a hugely welcome and much-needed contribution to debates
about the role of big data in society. I’m so glad that Kennedy’s sane,
measured, thoughtful, careful, eloquent, ethical voice is there in these
debates, for me to cite, recommend and go back to for guidance whenever I
get into arguments on the vitally important topics she covers.' *Professor
David Hesmondhalgh, University of Leeds*

'This is a much-needed study on the importance of data mining to workers in
ordinary organisations and more generally in society. What sets this book
apart from other academic studies is its empirical focus: through
interviews with users, professional data miners and key agents in
organisations, Helen Kennedy tackles the larger issues involved in data
mining and renders them concrete. The book is clearly focused and
persuasively argued, a must-read for anyone who wants to understand what
happens next in the world of Big Data.' *Professor José van Dijck,
University of Amsterdam*


30% discount with code PM16THIRTY for orders placed by individuals,
directly with Palgrave Macmillan, up to 30th June.

Professor Helen Kennedy
Department of Sociological Studies / Faculty of Social Sciences
Elmfield, Northumberland Road
Sheffield S10 2TU
T: 0114 2226488
E: h.kennedy at sheffield.ac.uk

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