[Air-L] Qualitative Content Analysis sampling methodology advice needed?

Alicia BR alicialorna at gmail.com
Tue Nov 15 08:01:00 PST 2016


Hello all,

I am looking for reading suggestions for how to develop a robust sample for
qualitative content analysis of web content that is not specific to a
particular platform or period of time.

Here's the scenario: We are looking to create a comparative analysis of
'screen time' advice available for parents. This includes advice from
commercial providers, government, NGOs, peer-to-peer discussion sites,
bloggers and beyond.

We can create a typology of these different categories of advice-givers and
once the sample is generated will be using a deductive analysis framework
based on the parental mediation literature (in part looking to see if
popular advice and research literature match up). But before we get there
we are struggling to generate a sample that is both purposive (representing
the different categories of institutions and individuals acting as
advice-givers) and yet also representative within those categories.

Sonia Livingstone and I conducted a short version of this exercise for a policy
brief <http://eprints.lse.ac.uk/66927/> on screen time earlier this year,
but now want to extend this into a more detailed study.

Any suggestions for methods readings and/or examples of work that have
achieved something similar are most welcome!

Best,
Alicia

Dr Alicia Blum-Ross
Research Officer, Parenting for a Digital Future
Department of Media & Communications
London School of Economics and Political Science
www.parenting.digital



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