[Air-L] Digital Psychology Workshops (Oct to Dec 2016)

[AlterSpark @ Gmail]

Hello,

I wanted to share an announcement about my upcoming Digital Psychology 
Workshops across the USA and Canada, from Oct to Dec 2016.


My workshops are more practitioner focused. However, I'm sharing this on 
AoIR as the content is science-based, with my classic workshop grounded 
in behavioral science, and my latest workshop on user emotion and 
motivation, grounded in a combination of neuroscience and psychology.

As practitioner training, I had to simplify the science, so it's more 
appropriate for scholars who are interested in gaining a fast high-level 
birds-eye view of the literature, or who operate at the intersection 
between theory and practice.

Grateful if you could share with anyone who may be interested.

Warm regards,

Brian





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Digital Psychology Workshops (Oct to Dec 2016)





Emotion & Motivation for Digital Behavior Change [N1] (1-Day) NEW

In this workshop, you will learn how to develop interactive design and 
marketing strategies based on a combination of psychology and 
neuroscience, which we present in straight forward lessons that are 
practical, intuitive and results-focused. This workshop will improve 
your knowledge of human-centered design by teaching you how 
neurochemicals shape your users’ emotion, motivation, cognition, and 
behavior. Our ultimate goal is to help you build emotionally rewarding 
websites, mobile apps and digital campaigns that win your users’ trust, 
shape their habits and form long-term relationships with your brand.

Upcoming N1 workshops:

  - Toronto: 17 Oct 2016

  - Vancouver: 14 Nov 2016

  - Seattle: 16 Nov 2016

  - San Francisco: 18 Nov 2016

  - Palo Alto: 21 Nov 2016

  - Los Angeles: 28 Nov 2016

  - Chicago: 15 Feb 2017

  - New York City: 17 Feb 2017



LEARN ABOUT N1: http://www.alterspark.com/n1








Psychology for Digital Behavior Change [P2] (2-Day)

In our classic workshop, learn how to recognize and apply over 40 core 
principles of online behavioral science and how to implement them into 
interactive designs and campaign strategies. You’ll learn how to build 
technologies and campaigns that capture user attention, boost 
comprehension, fire-up motivation, support decision-making, win trust 
and encourage behavioral change. After completing this workshop, you 
will then qualify to take our advanced workshop A1.



Upcoming P2 workshops:

  - Ottawa: 11-12 Oct 2016

  - Philadelphia: 24-25 Oct 2016

  - Toronto: 7-8 Nov 2016



LEARN ABOUT P2: http://www.alterspark.com/p2





Psychological Architectures of Digital Behavior Change [A1] (1-Day)

This advanced workshop is for people who have completed P2, or who are 
taking P2 and A1 back-to-back. You'll enjoy a deeper dive into 
feedback-psychology principles and psychological architectures such as 
gamification, habit loops, landing pages, and more. You'll also learn 
how to blend psychological strategies with creative thinking, to design 
user journeys that you can implement across your digital ecosystem, or 
load into marketing automation software.



Upcoming A1 workshops:

  - Ottawa: 13 Oct 2016

  - Toronto: 9 Nov 2016




LEARN ABOUT A1:http://www.alterspark.com/a1












==================

Brian Cugelman, PhD



AlterSpark

http://www.AlterSpark.com



p: +1 (888) 977-2055

c: +1 (416) 858-2055

brian at alterspark.com



http://linkedin.com/in/cugelman

http://slideshare.net/cugelman

http://twitter.com/cugelman



--------------------------------

Workshops on digital psychology:

http://www.alterspark.com/n1


http://www.alterspark.com/p2


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