[Air-L] New Book: ComMODify; User creativity at the Intersection of commerce and community

[shenja van der graaf]

I am happy to announce my book "ComMODify; User creativity at the
Intersection of commerce and community" (Palgrave)

- Provides empirical analyses of user design capabilities within the online
virtual world Second Life
- Uses game modding as a conceptual focus
- Investigates the 'participatory turn' of digital technologies

This book critically analyses user-firm technology relationships and
socioeconomic structures at the crossroads of community and commerce. It
investigates businesses that let users participate in platform development
on the internet. An empirical study of the online world Second Life is used
as an early illustration of the pivotal role of user participation in
design, development and sustainability of digital platforms. Van der Graaf
sheds light on aspects of the ongoing platformization of the internet and
on new norms and mechanisms for user participation which are linked to
values of creativity, community and labour. ComMODify makes clear that
robust theoretical and empirical investigation of the integration of user
participation into mainstream business models and its implications for
platform development is key to understanding contemporary businesses like
Facebook, that sustain the internet of today. This book will be of interest
to those wanting to learn more about the socio-economic implications of
user participation associated with user-generated content, particularly
within the 3D software and game industry.

** If you would like a copy to review eg for a journal, let me know (
shenja.vandergraaf at imec.be)

**Available for now in hardcover and ebook:
http://www.palgrave.com/br/book/9783319614991