[Air-L] Social Media and Self Branding

Ilana Gershon imgershon at gmail.com
Thu Jan 5 07:00:04 PST 2017


I have an article on self-branding for the job market using new media that
may be a bit out of way for some on the list because it is in the Political
and Legal Anthropology Review:

"Selling Your Self in the United States" PoLAR 37( 2): 281-295.

https://www.academia.edu/28983371/Selling_Your_Self_in_the_United_States

And I have a book on hiring and new media coming out in April, and the first
chapter is all about branding.   I am happy to send along a pre-print if 
anyone
is interested in the chapter.

Best,
Ilana

On 1/5/2017 12:37 AM, Crystal Abidin wrote:
> Moshimoshi Julie,
>
> I've written extensively about Influencers and their self-branding
> strategies (i.e. communicative intimacies, visibility labour, coupling,
> selfies, etc) here: https://wishcrys.com/academic-publications/
>
> Other great works I've enjoyed are:
>
> Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand
> Culture . New York: New York University Press.
>
> Duffy BE (2016) The romance of work: gender and aspirational labour in the
> digital culture industries. International Journal of Cultural Studies
> 19(4): 441–457.
>
> Hopkins J and Thomas N (2011) Fielding networked marketing: technology and
> authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi
> Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New
> York: Peter Lang, pp. 139–156
>
> Marwick AE (2015) Instafame: luxury selfies in the attention economy.
> Public Culture 27: 137–160.
>
> Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural
> producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.
>
> Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social
> Networks . New York: Peter Lang.
>
> Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the
> blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ).
> Interface 1(1): 1–20.
>
> Hope this helps.
> /C
>
> On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun at journ.umass.edu>
> wrote:
>
>> Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
>> on this issue:
>>
>> http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
>>
>> Cheers,
>> Josh
>>
>> On 2017-01-04 17:14, Julie Grinberg wrote:
>>
>>> Please recommend recent critical literature that addresses social
>>> media as sites for self promotion/branding. Looking for work that
>>> explores social media participation as (socially) compulsory vs
>>> personal choice.
>>> _______________________________________________
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>> --
>> Josh Braun, Ph.D.
>> Assistant Professor of Journalism Studies
>> Journalism Department
>> University of Massachusetts Amherst
>>
>> @josh_braun
>> Skype: wideaperture
>> http://wideaperture.net/
>> new book: http://yalebooks.com/book/9780300197501/program-brought-you
>>
>> "Maybe the only gift is a chance to inquire, to know nothing for certain.
>> An inheritance of wonder and nothing more."
>> William Least Heat-Moon
>> _______________________________________________
>> The Air-L at listserv.aoir.org mailing list
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>
>
>




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