[Air-L] Social Media and Self Branding

Helen Kennedy h.kennedy at sheffield.ac.uk
Thu Jan 5 12:49:23 PST 2017


Alison Hearn is best at this, but so unlikely to self-brand that not enough
people know her excellent work. Here are some classics:

Hearn, A. (2008) ‘“Meat, mask, burden”: probing the contours of the branded
“self”’, *Journal of Consumer Culture,* 8(2): 197-217.

Hearn, A. (2010) ‘Structuring feeling: Web 2.0, online ranking and rating,
and the digital “reputation” economy’, *Ephemera: theory & politics in
organisation, *10(3/4). Available at: http://www.ephemeraweb.org/.

Helen


On 4 January 2017 at 23:39, Joshua Braun <jabraun at journ.umass.edu> wrote:

> Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
> on this issue:
>
> http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
>
> Cheers,
> Josh
>
> On 2017-01-04 17:14, Julie Grinberg wrote:
>
>> Please recommend recent critical literature that addresses social
>> media as sites for self promotion/branding. Looking for work that
>> explores social media participation as (socially) compulsory vs
>> personal choice.
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>
> --
> Josh Braun, Ph.D.
> Assistant Professor of Journalism Studies
> Journalism Department
> University of Massachusetts Amherst
>
> @josh_braun
> Skype: wideaperture
> http://wideaperture.net/
> new book: http://yalebooks.com/book/9780300197501/program-brought-you
>
> "Maybe the only gift is a chance to inquire, to know nothing for certain.
> An inheritance of wonder and nothing more."
> William Least Heat-Moon
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-- 
Professor Helen Kennedy, Chair in Digital Society
Department of Sociological Studies / Faculty of Social Sciences
Elmfield, Northumberland Road
Sheffield S10 2TU
T: 0114 2226488
E: h.kennedy at sheffield.ac.uk

LATEST BOOK: *Post, Mine, Repeat: social media data mining becomes ordinary*
(Palgrave Macmillan)



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