[Air-L] Social Media and Self Branding

Ilana Gershon imgershon at gmail.com
Sat Jan 7 09:44:08 PST 2017


I also found this article  very very useful:

Lair, Daniel J., Sullivan, Katie and Cheney, George.

2005 Marketization and The Recasting of the Professional Self: The 
Rhetoric and Ethics of Personal Branding. /Management Communication 
Quarterly /18(3): 307–43.


Best,
Ilana

On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
> Hi Julie,
>
> I wrote an article two years ago about self-branding by travel bloggers:
> http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
>
> As others have noted, Hearn's articles are much worth your time.
>
> There's also a 2010 article by Marwick and boyd about self-branding in the
> context of Twitter, should that interest you: http://doi.org/10.1177/
> 1461444810365313
>
> And Shepherd's 2005 article elaborates on the phenomenon from a business
> perspective:
> http://doi.org/10.1362/0267257054307381
>
> Best,
> Tom
>
>
> Tom van Nuenen
> Assistant Professor Online Culture
> Tilburg University
>
>
> 2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun at journ.umass.edu>:
>
>> Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
>> on this issue:
>>
>> http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
>>
>> Cheers,
>> Josh
>>
>> On 2017-01-04 17:14, Julie Grinberg wrote:
>>
>>> Please recommend recent critical literature that addresses social
>>> media as sites for self promotion/branding. Looking for work that
>>> explores social media participation as (socially) compulsory vs
>>> personal choice.
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>> --
>> Josh Braun, Ph.D.
>> Assistant Professor of Journalism Studies
>> Journalism Department
>> University of Massachusetts Amherst
>>
>> @josh_braun
>> Skype: wideaperture
>> http://wideaperture.net/
>> new book: http://yalebooks.com/book/9780300197501/program-brought-you
>>
>> "Maybe the only gift is a chance to inquire, to know nothing for certain.
>> An inheritance of wonder and nothing more."
>> William Least Heat-Moon
>> _______________________________________________
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> _______________________________________________
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