[Air-L] Social Media and Self Branding

Lisa Silvestri lisaesilvestri at gmail.com
Sat Jan 7 10:54:54 PST 2017


I've never plugged myself before, especially since this list is full of so
many esteemed thinkers/teachers/writers/activists, but my book *Friended at
the Front* discusses the role of agency and how institutional and cultural
commitments enable and constrain self-presentation online. It could be
helpful.

Best of luck with what sounds like an exciting project. Can't wait to read
it!
Keep on keepin on,
Lisa

On Sat, Jan 7, 2017 at 9:44 AM, Ilana Gershon <imgershon at gmail.com> wrote:

> I also found this article  very very useful:
>
> Lair, Daniel J., Sullivan, Katie and Cheney, George.
>
> 2005 Marketization and The Recasting of the Professional Self: The
> Rhetoric and Ethics of Personal Branding. /Management Communication
> Quarterly /18(3): 307–43.
>
>
> Best,
> Ilana
>
> On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
>
>> Hi Julie,
>>
>> I wrote an article two years ago about self-branding by travel bloggers:
>> http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
>>
>> As others have noted, Hearn's articles are much worth your time.
>>
>> There's also a 2010 article by Marwick and boyd about self-branding in the
>> context of Twitter, should that interest you: http://doi.org/10.1177/
>> 1461444810365313
>>
>> And Shepherd's 2005 article elaborates on the phenomenon from a business
>> perspective:
>> http://doi.org/10.1362/0267257054307381
>>
>> Best,
>> Tom
>>
>>
>> Tom van Nuenen
>> Assistant Professor Online Culture
>> Tilburg University
>>
>>
>> 2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun at journ.umass.edu>:
>>
>> Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
>>> on this issue:
>>>
>>> http://yalebooks.com/book/9780300218176/not-getting-paid-do-
>>> what-you-love
>>>
>>> Cheers,
>>> Josh
>>>
>>> On 2017-01-04 17:14, Julie Grinberg wrote:
>>>
>>> Please recommend recent critical literature that addresses social
>>>> media as sites for self promotion/branding. Looking for work that
>>>> explores social media participation as (socially) compulsory vs
>>>> personal choice.
>>>> _______________________________________________
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>>>> --
>>> Josh Braun, Ph.D.
>>> Assistant Professor of Journalism Studies
>>> Journalism Department
>>> University of Massachusetts Amherst
>>>
>>> @josh_braun
>>> Skype: wideaperture
>>> http://wideaperture.net/
>>> new book: http://yalebooks.com/book/9780300197501/program-brought-you
>>>
>>> "Maybe the only gift is a chance to inquire, to know nothing for certain.
>>> An inheritance of wonder and nothing more."
>>> William Least Heat-Moon
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>
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-- 
The greatest of all mistakes is to do nothing, because you think you can
only do a little.



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