[Air-L] Social Media and Self Branding

Guillaume Dumont guidumo at gmail.com
Mon Jan 9 00:32:35 PST 2017


Hello Julie,

I've written a few papers discussing the imbrication of self-branding
(labor) with the contractual impediments of sponsorship and its impact on
the everyday work and life based on ethnographic research with high profile
professional rock climbers. Please have a look here
https://obs-edu.academia.edu/GuillaumeDumont and do not hesitate to ask for
copies.

In addition of the works already mentioned by other members, you might be
interested in consulting the following papers, although they are not
exactly framed in the critical perspective you're looking for:

- Parmentier, M.-A., Fischer, E., & Reuter, R. (2013). Positioning person
brands in established organizational fields. *Journal of the Academy of
Marketing Science*, *41*, 372–387.
- Labrecque, L. I., Markos, E., & Milne, G. R. (2011). Online Personal
Branding: Processes, Challenges, and Implications. *Journal of Interactive
Marketing*, *25*(1), 37–50.

Cheers,

Guillaume




2017-01-07 19:54 GMT+01:00 Lisa Silvestri <lisaesilvestri at gmail.com>:

> I've never plugged myself before, especially since this list is full of so
> many esteemed thinkers/teachers/writers/activists, but my book *Friended
> at
> the Front* discusses the role of agency and how institutional and cultural
> commitments enable and constrain self-presentation online. It could be
> helpful.
>
> Best of luck with what sounds like an exciting project. Can't wait to read
> it!
> Keep on keepin on,
> Lisa
>
> On Sat, Jan 7, 2017 at 9:44 AM, Ilana Gershon <imgershon at gmail.com> wrote:
>
> > I also found this article  very very useful:
> >
> > Lair, Daniel J., Sullivan, Katie and Cheney, George.
> >
> > 2005 Marketization and The Recasting of the Professional Self: The
> > Rhetoric and Ethics of Personal Branding. /Management Communication
> > Quarterly /18(3): 307–43.
> >
> >
> > Best,
> > Ilana
> >
> > On 1/7/2017 7:43 AM, Tom van Nuenen wrote:
> >
> >> Hi Julie,
> >>
> >> I wrote an article two years ago about self-branding by travel bloggers:
> >> http://journals.sagepub.com/doi/abs/10.1177/1468797615594748
> >>
> >> As others have noted, Hearn's articles are much worth your time.
> >>
> >> There's also a 2010 article by Marwick and boyd about self-branding in
> the
> >> context of Twitter, should that interest you: http://doi.org/10.1177/
> >> 1461444810365313
> >>
> >> And Shepherd's 2005 article elaborates on the phenomenon from a business
> >> perspective:
> >> http://doi.org/10.1362/0267257054307381
> >>
> >> Best,
> >> Tom
> >>
> >>
> >> Tom van Nuenen
> >> Assistant Professor Online Culture
> >> Tilburg University
> >>
> >>
> >> 2017-01-05 0:39 GMT+01:00 Joshua Braun <jabraun at journ.umass.edu>:
> >>
> >> Brooke Erin Duffy's forthcoming book seems like it will have a lot to
> say
> >>> on this issue:
> >>>
> >>> http://yalebooks.com/book/9780300218176/not-getting-paid-do-
> >>> what-you-love
> >>>
> >>> Cheers,
> >>> Josh
> >>>
> >>> On 2017-01-04 17:14, Julie Grinberg wrote:
> >>>
> >>> Please recommend recent critical literature that addresses social
> >>>> media as sites for self promotion/branding. Looking for work that
> >>>> explores social media participation as (socially) compulsory vs
> >>>> personal choice.
> >>>> _______________________________________________
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> >>>> Join the Association of Internet Researchers:
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> >>>>
> >>>> --
> >>> Josh Braun, Ph.D.
> >>> Assistant Professor of Journalism Studies
> >>> Journalism Department
> >>> University of Massachusetts Amherst
> >>>
> >>> @josh_braun
> >>> Skype: wideaperture
> >>> http://wideaperture.net/
> >>> new book: http://yalebooks.com/book/9780300197501/program-brought-you
> >>>
> >>> "Maybe the only gift is a chance to inquire, to know nothing for
> certain.
> >>> An inheritance of wonder and nothing more."
> >>> William Least Heat-Moon
> >>> _______________________________________________
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>
>
> --
> The greatest of all mistakes is to do nothing, because you think you can
> only do a little.
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