[Air-L] Social Media and Self Branding

Crystal Abidin crystalabidin at gmail.com
Wed Jan 4 21:37:30 PST 2017


Moshimoshi Julie,

I've written extensively about Influencers and their self-branding
strategies (i.e. communicative intimacies, visibility labour, coupling,
selfies, etc) here: https://wishcrys.com/academic-publications/

Other great works I've enjoyed are:

Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand
Culture . New York: New York University Press.

Duffy BE (2016) The romance of work: gender and aspirational labour in the
digital culture industries. International Journal of Cultural Studies
19(4): 441–457.

Hopkins J and Thomas N (2011) Fielding networked marketing: technology and
authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi
Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New
York: Peter Lang, pp. 139–156

Marwick AE (2015) Instafame: luxury selfies in the attention economy.
Public Culture 27: 137–160.

Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural
producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.

Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social
Networks . New York: Peter Lang.

Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the
blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ).
Interface 1(1): 1–20.

Hope this helps.
/C

On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun at journ.umass.edu>
wrote:

> Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
> on this issue:
>
> http://yalebooks.com/book/9780300218176/not-getting-paid-do-what-you-love
>
> Cheers,
> Josh
>
> On 2017-01-04 17:14, Julie Grinberg wrote:
>
>> Please recommend recent critical literature that addresses social
>> media as sites for self promotion/branding. Looking for work that
>> explores social media participation as (socially) compulsory vs
>> personal choice.
>> _______________________________________________
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>
> --
> Josh Braun, Ph.D.
> Assistant Professor of Journalism Studies
> Journalism Department
> University of Massachusetts Amherst
>
> @josh_braun
> Skype: wideaperture
> http://wideaperture.net/
> new book: http://yalebooks.com/book/9780300197501/program-brought-you
>
> "Maybe the only gift is a chance to inquire, to know nothing for certain.
> An inheritance of wonder and nothing more."
> William Least Heat-Moon
> _______________________________________________
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-- 
Dr Crystal Abidin, PhD
Anthropology & Sociology, Media & Communications
*https://wishcrys.com/academic-publications
<https://wishcrys.com/academic-publications>*
latest papers: brand scandals
<https://www.academia.edu/24831025/Influencers_Tell_All_Unravelling_Authenticity_and_Credibility_in_a_Brand_Scandal>
| visibility labour
<https://www.academia.edu/28635403/Visibility_labour_Engaging_with_Influencers_fashion_brands_and_OOTD_advertorial_campaigns_on_Instagram>
 | agentic cute
<https://www.academia.edu/16366571/Agentic_cute_._Pastiching_East_Asian_cute_in_Influencer_commerce>
 | subversive frivolity
<https://www.academia.edu/24758091/_Aren_t_These_Just_Young_Rich_Women_Doing_Vain_Things_Online_Influencer_Selfies_as_Subversive_Frivolity>



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