[Air-L] Social Media and Self Branding

Wissinger, Elizabeth Anne ewissinger at gc.cuny.edu
Thu Jan 5 05:15:06 PST 2017


Crystal, yes, you need to use her work! 

And what a great biblio. 

This overlaps a bit, but sending along anyway.

Let us know when you have written whatever you are requesting these references for! 

So here goes: 

Yes, Brooke’s new book could be extremely useful. There is also 

Authentic TM by Sarah Banet Weiser about the feminized work of self branding, and brand culture more generally:

http://nyupress.org/books/9780814787144/

Alice Marwick’s book, Status Update’s discussion of promotional labor will be very helpful  (here is a summary): https://mailman.thing.net/pipermail/idc/2014-September/005037.html?utm_content=buffer19c8d&utm_medium=social&utm_source=plus.google.com&utm_campaign=buffer

And this article in Fashioning Models does a fascinating take on self branding in terms of ANT: 
file:///Users/Betsy/Dropbox/Models as brands Slater Entwistle- final draft.pdf

I did some work on the history how technology draws out self branding as a generalized activity, first ‘modeled’ by models, but then sold as glamour labor to the rest of us,  in my book This Year’s Model. Ping me if you want more guidance as to where in the book to look. Actually, the essay Crystal pulled sums this process up nicely (thanks Crystal!). 

Of course there is Blowing up the Brand by  Powers and Aronczyk

http://reviewsinculture.com/2011/05/15/branding-in-everyday-life/


There is also Gina Neff’s Venture Labor on self branding for the workplace, and the Theresa Senft’s work, maybe if you access it through the SelfieResearch Network could be useful too: 
http://www.selfieresearchers.com/our-selfies-and-links/

There’s a lot more but that could be a good start. 

________________________________________
From: Air-L [air-l-bounces at listserv.aoir.org] On Behalf Of Crystal Abidin [crystalabidin at gmail.com]
Sent: Thursday, January 05, 2017 12:37 AM
To: Julie Grinberg
Cc: List Aoir
Subject: Re: [Air-L] Social Media and Self Branding

Moshimoshi Julie,

I've written extensively about Influencers and their self-branding
strategies (i.e. communicative intimacies, visibility labour, coupling,
selfies, etc) here: https://urldefense.proofpoint.com/v2/url?u=https-3A__wishcrys.com_academic-2Dpublications_&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=TJR_lwdXyyc7LYB-_vWpsSSkEXg-iVMCPkfdRz16jS4&e=

Other great works I've enjoyed are:

Banet-Weiser S (2012) Authentic TM: The Politics and Ambivalence in a Brand
Culture . New York: New York University Press.

Duffy BE (2016) The romance of work: gender and aspirational labour in the
digital culture industries. International Journal of Cultural Studies
19(4): 441–457.

Hopkins J and Thomas N (2011) Fielding networked marketing: technology and
authenticity in the monetiza-tion of Malaysian blogs. In: Araya D, Breindi
Y and Tessa J (eds) Nexus: New Intersections in Internet Research . New
York: Peter Lang, pp. 139–156

Marwick AE (2015) Instafame: luxury selfies in the attention economy.
Public Culture 27: 137–160.

Neff G, Wissinger E and Zukin S (2005) Entrepreneurial labor among cultural
producers: ‘Cool’ jobs in ‘hot’ industries. Social Semiotics 15(3): 307–334.

Senft TM (2008) Camgirls: Celebrity and Community in the Age of Social
Networks . New York: Peter Lang.

Wissinger E (2015) #NoFilter: models, glamour labor, and the age of the
blink (In: Davis J and Jurgenson N (eds) Theorizing the Web 2014 ).
Interface 1(1): 1–20.

Hope this helps.
/C

On Thu, Jan 5, 2017 at 7:39 AM, Joshua Braun <jabraun at journ.umass.edu>
wrote:

> Brooke Erin Duffy's forthcoming book seems like it will have a lot to say
> on this issue:
>
> https://urldefense.proofpoint.com/v2/url?u=http-3A__yalebooks.com_book_9780300218176_not-2Dgetting-2Dpaid-2Ddo-2Dwhat-2Dyou-2Dlove&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=IWHAZZRyjaQP83EyeqqqWS6ZObfGk3WyI5Wqe9b_edI&e=
>
> Cheers,
> Josh
>
> On 2017-01-04 17:14, Julie Grinberg wrote:
>
>> Please recommend recent critical literature that addresses social
>> media as sites for self promotion/branding. Looking for work that
>> explores social media participation as (socially) compulsory vs
>> personal choice.
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>
> --
> Josh Braun, Ph.D.
> Assistant Professor of Journalism Studies
> Journalism Department
> University of Massachusetts Amherst
>
> @josh_braun
> Skype: wideaperture
> https://urldefense.proofpoint.com/v2/url?u=http-3A__wideaperture.net_&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=SuybAI8NkV8-HOT7b43KahGfpK1FLlmsydPWzYU3Spo&e=
> new book: https://urldefense.proofpoint.com/v2/url?u=http-3A__yalebooks.com_book_9780300197501_program-2Dbrought-2Dyou&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=I-JfJCQGIXDJgw9rqe4qr2Z1Mlblzu4a2gm4B_3Kaio&e=
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> "Maybe the only gift is a chance to inquire, to know nothing for certain.
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> William Least Heat-Moon
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--
Dr Crystal Abidin, PhD
Anthropology & Sociology, Media & Communications
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latest papers: brand scandals
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| visibility labour
<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_28635403_Visibility-5Flabour-5FEngaging-5Fwith-5FInfluencers-5Ffashion-5Fbrands-5Fand-5FOOTD-5Fadvertorial-5Fcampaigns-5Fon-5FInstagram&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=2y9oerk0H-WYDTCo2BeIDldMnLrGb8EnAUqjKC9g0Qg&e= >
 | agentic cute
<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_16366571_Agentic-5Fcute-5F.-5FPastiching-5FEast-5FAsian-5Fcute-5Fin-5FInfluencer-5Fcommerce&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=OxX92POzQhfGFnAN_fh-wMFsIgwsB5fpuZ0w2IaAyZI&e= >
 | subversive frivolity
<https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_24758091_-5FAren-5Ft-5FThese-5FJust-5FYoung-5FRich-5FWomen-5FDoing-5FVain-5FThings-5FOnline-5FInfluencer-5FSelfies-5Fas-5FSubversive-5FFrivolity&d=DwIGaQ&c=8v77JlHZOYsReeOxyYXDU39VUUzHxyfBUh7fw_ZfBDA&r=HttFx8ghSfIfpyAQGBOnH5qLSqDxUv176RzgRrIor0U&m=C75L_qjbNgIDTWeM_0CiSKhfgoBwH7vBoEV_HUpJJ5I&s=K9yktbLEmXnCoqwnh0vjUoQdnXckRKprq-tUMlFIOX8&e= >
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