[Air-L] Meme Tracking

[fiona andf]

Hi Hon 😊

Your sexist email doesn't perturb me. As I mentioned I am interdisciplinary
scholar having worked in science and medical fields where I am used to such
silly banter.
You just humiliated yourself in front of the whole email list.
Fiona


On Mon., 12 Jun. 2017 at 8:40 pm, Giancarlo M. Sandoval <
gsmicro.nics at gmail.com> wrote:

> See attached.
>
> Cheers.
>
> On 12 Jun 2017 11:27, "Tof Eklund" <tof.eklund at aut.ac.nz> wrote:
>
> > Really, I think this is the final word on the subject:
> > http://bit.ly/4kb77v
> >
> > Best,
> > Tof Eklund
> > English and New Media Studies
> > Auckland University of Technology
> >
> > On Jun 12, 2017, at 8:54 PM, Taylor-Smith, Ella <
> > E.Taylor-Smith at napier.ac.uk<mailto:E.Taylor-Smith at napier.ac.uk>> wrote:
> >
> > Hi all
> >
> > If we are interested in studying what people are doing on the Internet
> > (what they think they're doing etc.), then we can't ignore that people
> > share images -especially images with words in -that they call memes.
> > The books coming out of the Why We Post project take this line and are
> > rewarded with all sorts of insights about the contemporary use of memes
> in
> > various cultures. E.g. https://www.ucl.ac.uk/why-we-
> > post/discoveries/14-memes-have-become-the-moral-police-of-online-life
> >
> > Miller and Sinanan's book about Facebook use is a good place to start
> > Miller, D. & Sinanan, J. (2017). Visualising Facebook. London: UCL Press.
> > http://www.ucl.ac.uk/ucl-press/browse-books/visualising-facebook
> >
> > If we're interested in the relationship between Dawkins' ideas and the
> > concept of an internet meme, I have a couple of pointers that might help.
> > It seems to be that media scholars use the term meme to study how content
> > spreads across the Internet, by focusing on the content of the content
> > -virality, while virality is a metaphor -people do the spreading, not the
> > content.
> >
> > For Dawkins (in the meme) "the idea of purpose is only a metaphor" (The
> > Selfish Gene).
> >
> > When Godwin introduced the Internet meme idea, he seemed to be taking
> this
> > concept of virality in order to introduce a counter-meme (Godwin's Law of
> > Nazi Analogies). In this case, the meme's purpose is Godwin's purpose.
> > https://www.wired.com/1994/10/godwin-if-2/
> >
> > Many definitions of meme emphasise humour
> > e.g. “a piece of culture, typically a joke, which gains influence through
> > online transmission.”
> > Davison, P. (2012). The Language of Internet Memes. In M. Mandiberg
> (ed.),
> > The Social Media Reader (pp. 120–34), New York: New York University Press
> >
> > If we lose our sense of humour while studying or discussing memes, we
> will
> > not be able to understand them at all.
> > Probably best not to underestimate the role of humour in any
> > communications, but especially online.
> >
> > Hope this helps.
> >
> > -Ella
> >
> > Dr Ella Taylor-Smith
> >
> > School of Computing
> > Edinburgh Napier University
> > 10 Colinton Road
> > Edinburgh, EH10 5DT
> >
> > Email: e.taylor-smith at napier.ac.uk<mailto:e.taylor-smith at napier.ac.uk>
> >
> > http://www.iidi.napier.ac.uk/e.taylor-smith
> > http://about.me/EllaTaylorSmith
> > @EllaTasm
> >
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