[Air-L] Meme Tracking

[Giancarlo M. Sandoval]

See attached.

Cheers.

On 12 Jun 2017 11:27, "Tof Eklund" <tof.eklund at aut.ac.nz> wrote:

> Really, I think this is the final word on the subject:
> http://bit.ly/4kb77v
>
> Best,
> Tof Eklund
> English and New Media Studies
> Auckland University of Technology
>
> On Jun 12, 2017, at 8:54 PM, Taylor-Smith, Ella <
> E.Taylor-Smith at napier.ac.uk<mailto:E.Taylor-Smith at napier.ac.uk>> wrote:
>
> Hi all
>
> If we are interested in studying what people are doing on the Internet
> (what they think they're doing etc.), then we can't ignore that people
> share images -especially images with words in -that they call memes.
> The books coming out of the Why We Post project take this line and are
> rewarded with all sorts of insights about the contemporary use of memes in
> various cultures. E.g. https://www.ucl.ac.uk/why-we-
> post/discoveries/14-memes-have-become-the-moral-police-of-online-life
>
> Miller and Sinanan's book about Facebook use is a good place to start
> Miller, D. & Sinanan, J. (2017). Visualising Facebook. London: UCL Press.
> http://www.ucl.ac.uk/ucl-press/browse-books/visualising-facebook
>
> If we're interested in the relationship between Dawkins' ideas and the
> concept of an internet meme, I have a couple of pointers that might help.
> It seems to be that media scholars use the term meme to study how content
> spreads across the Internet, by focusing on the content of the content
> -virality, while virality is a metaphor -people do the spreading, not the
> content.
>
> For Dawkins (in the meme) "the idea of purpose is only a metaphor" (The
> Selfish Gene).
>
> When Godwin introduced the Internet meme idea, he seemed to be taking this
> concept of virality in order to introduce a counter-meme (Godwin's Law of
> Nazi Analogies). In this case, the meme's purpose is Godwin's purpose.
> https://www.wired.com/1994/10/godwin-if-2/
>
> Many definitions of meme emphasise humour
> e.g. “a piece of culture, typically a joke, which gains influence through
> online transmission.”
> Davison, P. (2012). The Language of Internet Memes. In M. Mandiberg (ed.),
> The Social Media Reader (pp. 120–34), New York: New York University Press
>
> If we lose our sense of humour while studying or discussing memes, we will
> not be able to understand them at all.
> Probably best not to underestimate the role of humour in any
> communications, but especially online.
>
> Hope this helps.
>
> -Ella
>
> Dr Ella Taylor-Smith
>
> School of Computing
> Edinburgh Napier University
> 10 Colinton Road
> Edinburgh, EH10 5DT
>
> Email: e.taylor-smith at napier.ac.uk<mailto:e.taylor-smith at napier.ac.uk>
>
> http://www.iidi.napier.ac.uk/e.taylor-smith
> http://about.me/EllaTaylorSmith
> @EllaTasm
>
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