[Air-L] Meme Tracking

fiona andf fiona.andreallo at gmail.com
Tue Jun 13 04:54:12 PDT 2017


Ok
Thomas will can send you some references for Fish tomorrow. It's too late
for me now. More than that you'll have to wait to
Look at my thesis ;)
My Phd supervisor is Prof. Theo Van Leeuwen and he also talks about
community in ref to Fish. You might be familiar with his work ?
Will send you an email
Tomorrow.
Fiona
Fiona Andreallo
Lecturer, USYD

On Tue., 13 Jun. 2017 at 9:49 pm, fiona andf <fiona.andreallo at gmail.com>
wrote:

>
> On Tue., 13 Jun. 2017 at 8:48 pm, Thomas Ball <xtc283 at gmail.com> wrote:
>
>> *"My idea of community is the one FIsh talks about..."*
>>
>> Fish? Please clarify the reference.
>>
>> Thank you,
>> Thomas Ball
>>
>> On Mon, Jun 12, 2017 at 11:20 PM, fiona andf <fiona.andreallo at gmail.com>
>> wrote:
>>
>>> re; Meme tracking.
>>> I am an inter-diciplinary digital visual culture scholar and I submitted
>>> my
>>> thesis a few weeks back focusing on digital memes and selfies(UTS,
>>> Sydney;
>>> 'The semeful sociability of digital memes'). I am interested in visual
>>> social interaction and communication in social media.
>>> In my thesis I relied heavily on Shiftman's work to investigate memes as
>>> what might be described a form of vernacular creativity (Burgess).
>>>
>>> I think this thread was originally about tracking digital memes so I want
>>> to go back to that. Milners( Supervised by Baym) thesis might be of
>>> interest when considering tracking as he investigated memes across a
>>> number
>>> of platforms. Many scholars have thought for a while that vernacular is
>>> based in the platform that the activity takes place. In my thesis I
>>> focused
>>> on the concept of digital meme communities in the context of evolved
>>> place
>>> and space in online contexts. ( my idea of community is the one Fish
>>> talks
>>> about)
>>>
>>>  Shifman highlights  that digital memes are always groups of content. So
>>> I
>>> guess what I am getting at is that you are considering tracking the
>>> movement of memes through online spaces then I think it would be
>>> essential
>>> to track groups and spreadability in some way rather then tracking a meme
>>> because the conversation is essentially part of the community the memes
>>> and
>>> to remove a meme from its context then also changes the meaning.
>>>
>>> Hope that is of some help when thinking about tracking digital memes.
>>>
>>> Fiona
>>>
>>> Fiona Andreallo
>>> Lecturer USYD
>>>
>>> On Tue, Jun 13, 2017 at 9:00 AM, Jean Burgess <je.burgess at qut.edu.au>
>>> wrote:
>>>
>>> > As the images posted to this list for the LOLs illustrate, these issues
>>> > are very well rehearsed among vernacular experts. But they are very
>>> well
>>> > rehearsed among scholars of internet culture as well.
>>> >
>>> > I second the recommendation to read Limor Shifman’s book on the
>>> subject,
>>> > and if nobody else posted it, see also the Culture Digitally Festival
>>> of
>>> > Memeology, which features many of the leading meme scholars
>>> > http://culturedigitally.org/festival-of-memeology/
>>> >
>>> > The “festival” includes “Memeology Festival 05. Memes as Ritual,
>>> Virals as
>>> > Transmission? In Praise of Blurry Boundaries” also by Limor Shifman,
>>> which
>>> > is a very short piece that covers many of these questions.
>>> > http://culturedigitally.org/2015/11/memeology-festival-05-
>>> > memes-as-ritual-virals-as-transmission-in-praise-of-blurry-boundaries/
>>> >
>>> >
>>> > On 12/6/17, 6:47 pm, "Air-L on behalf of Taylor-Smith, Ella" <
>>> > air-l-bounces at listserv.aoir.org on behalf of
>>> E.Taylor-Smith at napier.ac.uk>
>>> > wrote:
>>> >
>>> >     Hi all
>>> >
>>> >     If we are interested in studying what people are doing on the
>>> Internet
>>> > (what they think they're doing etc.), then we can't ignore that people
>>> > share images -especially images with words in -that they call memes.
>>> >     The books coming out of the Why We Post project take this line and
>>> are
>>> > rewarded with all sorts of insights about the contemporary use of
>>> memes in
>>> > various cultures. E.g. https://www.ucl.ac.uk/why-we-
>>> > post/discoveries/14-memes-have-become-the-moral-police-of-online-life
>>> >
>>> >     Miller and Sinanan's book about Facebook use is a good place to
>>> start
>>> > Miller, D. & Sinanan, J. (2017). Visualising Facebook. London: UCL
>>> Press.
>>> > http://www.ucl.ac.uk/ucl-press/browse-books/visualising-facebook
>>> >
>>> >     If we're interested in the relationship between Dawkins' ideas and
>>> the
>>> > concept of an internet meme, I have a couple of pointers that might
>>> help.
>>> >     It seems to be that media scholars use the term meme to study how
>>> > content spreads across the Internet, by focusing on the content of the
>>> > content -virality, while virality is a metaphor -people do the
>>> spreading,
>>> > not the content.
>>> >
>>> >     For Dawkins (in the meme) "the idea of purpose is only a metaphor"
>>> > (The Selfish Gene).
>>> >
>>> >     When Godwin introduced the Internet meme idea, he seemed to be
>>> taking
>>> > this concept of virality in order to introduce a counter-meme
>>> (Godwin's Law
>>> > of Nazi Analogies). In this case, the meme's purpose is Godwin's
>>> purpose.
>>> >     https://www.wired.com/1994/10/godwin-if-2/
>>> >
>>> >     Many definitions of meme emphasise humour
>>> >     e.g. “a piece of culture, typically a joke, which gains influence
>>> > through online transmission.”
>>> >     Davison, P. (2012). The Language of Internet Memes. In M. Mandiberg
>>> > (ed.), The Social Media Reader (pp. 120–34), New York: New York
>>> University
>>> > Press
>>> >
>>> >     If we lose our sense of humour while studying or discussing memes,
>>> we
>>> > will not be able to understand them at all.
>>> >     Probably best not to underestimate the role of humour in any
>>> > communications, but especially online.
>>> >
>>> >     Hope this helps.
>>> >
>>> >     -Ella
>>> >
>>> >     Dr Ella Taylor-Smith
>>> >
>>> >     School of Computing
>>> >     Edinburgh Napier University
>>> >     10 Colinton Road
>>> >     Edinburgh, EH10 5DT
>>> >
>>> >     Email: e.taylor-smith at napier.ac.uk
>>> >
>>> >     http://www.iidi.napier.ac.uk/e.taylor-smith
>>> >     http://about.me/EllaTaylorSmith
>>> >     @EllaTasm
>>> >
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>>
>>



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