[Air-L] Question: Do 'apps' have 'seasons'?

sally sally at sally.com
Wed Mar 29 02:41:41 PDT 2017


App seasons:

CES, SXSW, Oracle World, Salesforce, IBM Impact, Google conf, Apple conf, etc.

App releases seasonal for trade show exposure, more than traditional sales cycles.

Fine to use this but please cite Sally Applin

-Sally

Sent from my iPhone

> On Mar 28, 2017, at 11:45 AM, Ravindra Mohabeer <mohabeerlists at gmail.com> wrote:
> 
> Hello All,
> 
> I find myself with a rather crudely formed idea through which I am questioning whether day-to-day ‘apps’ (or ‘Internet experiences’) taken in a broad interpretation exist in a temporal sense that can be described as ‘having seasons’?
> 
> If retailers have seasons (artificial or ‘real’) that reflect/create behavioural patterns - e.g. people tend to renovate in the Spring, buy certain things around certain holidays, etc. - do ‘apps' follow similar seasonal patterns? Or, coming from a media studies perspective I have noted an (admittedly anecdotal but) immense shift in how media seasons are defined, I wonder if any potential a-seaonality of the 'app world’ has upset temporal expectations of the seasonality of mediated experiences.
> 
> I mean seasons in both a climatic (i.e. spring, summer, fall, winter) and social sense (blockbuster, holiday, shopping, election, ‘back to school,’ new release, etc.) - and as an interplay of the climatic and social dimensions concurrently within the separate backdrop of ‘innovation cycles,’ release dates, and updates. 
> 
> Obviously there are time-limited ‘apps' (like contest apps or event-based apps), but I wonder whether there are ebbs and flows of general ‘app' use, particularly platform apps of the social media ilk, or of the organization/productivity type for example, that can be temporally described as seasonal? 
> 
> I realize that my terms of reference are rather imperfectly formed (app, season, etc.) but I did that on purpose since I am rather more interested in your interpretation/application to whatever related construct as it explores the changing nature of the concept of seasonality/temporality and [new] mediated experiences.
> 
> Just curious. Any thoughts?
> Ravi
> 
> ---------------------------------------
> Ravindra N. Mohabeer, PhD
> Vancouver Island University
> Nanaimo, BC  CANADA
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