[Air-L] Articles and bibliography on transmedia branding

[Cristina Aced]

Hi everyone!

I've been asked to teach a brief course about transmedia branding on a
communications Master programme. Students will first have an introductory
module on transmedia narrative. The objective of my course is to apply
transmedia concept in communication and brand marketing.

In addition to Jenkins texts on transmedia, do you know books or articles
focusing on this topic?

Many thanks in advance!

Cristina Aced
Universitat Pompeu Fabra / Universitat Oberta de Catalunya
www.cristinaaced.com/blog
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