[Air-L] Articles and bibliography on transmedia branding

[Lisiane Lomazzi]

Hi
It'd be great and helpful!
Thanks
Best
Lisiane
_____________________________
From: Nouha Belaid <belaid.nouha at gmail.com<mailto:belaid.nouha at gmail.com>>
Sent: lundi, mai 15, 2017 11:12 AM
Subject: Re: [Air-L] Articles and bibliography on transmedia branding
To: Marcus.Leaning <marcus.leaning at winchester.ac.uk<mailto:marcus.leaning at winchester.ac.uk>>
Cc: <air-l at listserv.aoir.org<mailto:air-l at listserv.aoir.org>>


Hi
I´m working on this topic. So I have published some articles talking about
the promotion of media content on social media. I can share these articles
with you but you should know that I wrote them in french. What do you think?
Best,

Noih@

Le 15 mai 2017 10:00 AM, "Marcus.Leaning" <Marcus.Leaning at winchester.ac.uk<mailto:Marcus.Leaning at winchester.ac.uk>>
a écrit :

Hi Christina,
if its transmedia engagement / distribution (where companies project their
products / brand across a range of media and other consumption practices)
rather than transmedia story telling (the creation of stories that span
different media) (though of course there are lots of cross overs and
examples of campaigns that do both) you are interested in then Evans, E.
(2011). Transmedia Television: Audiences, New Media, and Daily Life: Taylor
& Francis is a good starting point.

Best,

Marcus
________________________________________
From: Air-L [air-l-bounces at listserv.aoir.org<mailto:air-l-bounces at listserv.aoir.org>] on behalf of Cristina Aced [
blogocorp at gmail.com<mailto:blogocorp at gmail.com>]
Sent: 15 May 2017 09:48
To: air-l at listserv.aoir.org<mailto:air-l at listserv.aoir.org>
Subject: [Air-L] Articles and bibliography on transmedia branding

Hi everyone!

I've been asked to teach a brief course about transmedia branding on a
communications Master programme. Students will first have an introductory
module on transmedia narrative. The objective of my course is to apply
transmedia concept in communication and brand marketing.

In addition to Jenkins texts on transmedia, do you know books or articles
focusing on this topic?

Many thanks in advance!

Cristina Aced
Universitat Pompeu Fabra / Universitat Oberta de Catalunya
www.cristinaaced.com/blog<http://www.cristinaaced.com/blog>
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/h/http://
www.cristinaaced.com/blog<http://www.cristinaaced.com/blog>>
[image: Facebook]
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/e/http://
s.wisestamp.com/links?url=https%3A%2F%2Fwww.facebook.com%2Fblogocorp&sn=<http://s.wisestamp.com/links?url=https%3A%2F%2Fwww.facebook.com%2Fblogocorp&sn=>
Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>
[image: Twitter]
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/2/http://
s.wisestamp.com/links?url=https%3A%2F%2Ftwitter.com%2Fblogocorp%20&sn=<http://s.wisestamp.com/links?url=https%3A%2F%2Ftwitter.com%2Fblogocorp%20&sn=>
Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>
[image: LinkedIn]
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/3/http://
s.wisestamp.com/links?url=http%3A%2F%2Fwww.linkedin.com%<http://s.wisestamp.com/links?url=http%3A%2F%2Fwww.linkedin.com%>
2Fin%2Fcristinaaced%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>
[image: Google Plus]
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/4/http://
s.wisestamp.com/links?url=https%3A%2F%2Fplus.google.com%<http://s.wisestamp.com/links?url=https%3A%2F%2Fplus.google.com%>
2F115516499238676362902%2Fposts%20&sn=Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>
[image: pinterest]
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/5/http://
s.wisestamp.com/links?url=http%3A%2F%2Fpinterest.com%2Fblogocorp&sn=<http://s.wisestamp.com/links?url=http%3A%2F%2Fpinterest.com%2Fblogocorp&sn=>
Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>
[image: about.me<http://about.me>]
<http://mailstat.us/tr/t/jb57t9qc9pb9i095ypl1/6/http://
s.wisestamp.com/links?url=http%3A%2F%2Fabout.me%2Fcristinaaced&sn=<http://s.wisestamp.com/links?url=http%3A%2F%2Fabout.me%2Fcristinaaced&sn=>
Y3Jpc3RpbmEuYWNlZEBnbWFpbC5jb20%3D>
_______________________________________________
The Air-L at listserv.aoir.org<mailto:Air-L at listserv.aoir.org> mailing list
is provided by the Association of Internet Researchers http://aoir.org
Subscribe, change options or unsubscribe at: http://listserv.aoir.org/
listinfo.cgi/air-l-aoir.org<http://air-l-aoir.org>

Join the Association of Internet Researchers:
http://www.aoir.org/
[http://www.winchester.ac.uk/PublishingImages/Email%
20signature%20March%202017.png]

University of Winchester, a private charitable company limited by
guarantee in England and Wales number 5969256.
Registered Office: Sparkford Road, Winchester, Hampshire SO22
4NR
_______________________________________________
The Air-L at listserv.aoir.org<mailto:Air-L at listserv.aoir.org> mailing list
is provided by the Association of Internet Researchers http://aoir.org
Subscribe, change options or unsubscribe at: http://listserv.aoir.org/
listinfo.cgi/air-l-aoir.org<http://air-l-aoir.org>

Join the Association of Internet Researchers:
http://www.aoir.org/
_______________________________________________
The Air-L at listserv.aoir.org<mailto:Air-L at listserv.aoir.org> mailing list
is provided by the Association of Internet Researchers http://aoir.org
Subscribe, change options or unsubscribe at: http://listserv.aoir.org/listinfo.cgi/air-l-aoir.org

Join the Association of Internet Researchers:
http://www.aoir.org/