[Air-L] Articles and bibliography on transmedia branding

Marcus.Leaning Marcus.Leaning at winchester.ac.uk
Mon May 15 02:00:26 PDT 2017


Hi Christina,
if its transmedia engagement / distribution (where companies project their products / brand across a range of media and other consumption practices) rather than transmedia story telling (the creation of stories that span different media) (though of course there are lots of cross overs and examples of campaigns that do both)  you are interested in then Evans, E. (2011). Transmedia Television: Audiences, New Media, and Daily Life: Taylor & Francis is a good starting point.

Best,

Marcus
________________________________________
From: Air-L [air-l-bounces at listserv.aoir.org] on behalf of Cristina Aced [blogocorp at gmail.com]
Sent: 15 May 2017 09:48
To: air-l at listserv.aoir.org
Subject: [Air-L] Articles and bibliography on transmedia branding

Hi everyone!

I've been asked to teach a brief course about transmedia branding on a
communications Master programme. Students will first have an introductory
module on transmedia narrative. The objective of my course is to apply
transmedia concept in communication and brand marketing.

In addition to Jenkins texts on transmedia, do you know books or articles
focusing on this topic?

Many thanks in advance!

Cristina Aced
Universitat Pompeu Fabra / Universitat Oberta de Catalunya
www.cristinaaced.com/blog
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