[Air-L] CfP deadline 31 Jan 2018: Macromarketing (Leipzig 10-13 Jul 2018)

[Tracy Harwood]

Hi there
I am delighted to announce a track focussing on the impacts and roles of technologies at the 43rd Annual Macromarketing Conference, which will be held in Leipzig in 2018 (July 10-13).  Suggested topics, which may be conceptual, applied or practice-based, that address any aspect of the roles of emergent technologies and their application in disrupting and transforming markets, may include –

·      market structures and roles of emergent technologies in their development

·      technology-led market adaptations and their influence on customers and firms

·      decision-support systems and algorithmic design (eg., AI and IA) for markets and marketing structures

·      interface design (device led or ubiquitous) and their influence on behaviour

·      data and open data initiatives and the roles of facilitating structures such as legislation, market forces, etc.

·      impacts of supply chain technologies eg., IoT, crypto-currencies, etc.

·      impacts of automated service actors (AI and IA-based)

·      ethical considerations related to emergent technologies in market and service design

·      case studies of specific roles of identified technologies eg., QS, autonomous vehicles, drones, IBM’s WatsonTM, etc.

·      any other relevant aspects

Multi-disciplinary perspectives are very welcome!

For details about submitting papers: see Call for Papers<https://uni-leipzig.us16.list-manage.com/track/click?u=4784388005651a42dd36b0a0c&id=8290460daa&e=2dbbc0c062> (follow link, track information on p7).

The co-chairs look forward to receiving submissions by 31 January 2018.

Kind regs
Tracy


http://society.macromarketing.org/conference/
on behalf of co-chairs of
TECHNOLOGICAL ADVANCES & MARKETING FUTURES (track)
Dr Tracy Harwood, De Montfort University, UK (lead contact)
Dr Tony Garry, University of Otago, NZ
Prof Alladi Venkatesh, University of California Irvine, USA
Prof Russ Belk, York University, Toronto, CA

CALL FOR PAPERS: https://gallery.mailchimp.com/4784388005651a42dd36b0a0c/files/5610bbce-0c4e-43ab-b37f-d51505b185e6/CallforPapers.pdf

Dr Tracy Harwood
FRSA | MCIM | HEA National Teacher Fellow
Manager, Usability Lab
Reader in Digital Marketing and Consumer Culture
Institute of Creative Technologies
De Montfort University
The Gateway | Leicester | LE1 9BH | UK
T 44+ (0)116 207 8028 | M 44+(0)7941 098733 | Skype tracy.harwood
E tharwood at dmu.ac.uk
Twitter @tgharwood