[Air-L] New Book: Media Convergence and Deconvergence

[Peil Corinna]

*** Apologies for cross-posting ***

Hi everyone,
we are very pleased to announce the latest addition to the Palgrave/IAMCR Global Transformations in Media and Communication Research Series, the book MEDIA CONVERGENCE AND DECONVERGENCE, edited by Sergio Sparviero, Corinna Peil & Gabriele Balbi (2017). This book includes chapters by Kathrin Friederike Müller, Jutta Röser, Luca Barra, Massimo Scaglioni, Caja Thimm, Uwe Hasebrink, Sascha Hölig, Mark Eisenegger, Mario Schranz, Angelo Gisler, Lothar Mikos, Matthew Allen, Dal Yong Jin, Jim Rogers, Hilde Van den Bulck, Paul Murschetz, Christopher Ali, Fei Jiang, Kuo Huang and Yanran Sun.
https://link.springer.com/chapter/10.1007/978-3-319-51289-1_1

About the book
The book starts out from a critical view on media convergence and aims at explaining processes of change in different areas of media and communication by introducing and emphasizing a perspective on media deconvergence. Taking into account processes of diversification and fragmentation as well as unresolved ambiguities that are part of media convergence or unfold in parallel with it, deconvergence stands for the refusal to recognize the ongoing changes as linear, connected processes leading to predictable solutions. The focus on deconvergence can thus help shed light on the ambivalent nature of media convergence and the simultaneity of competing forces such as coalescence and drifting apart, or linearity as discontinuity. Its purpose is to provide alternative viewpoints, which are often overlooked in the dominant readings of the convergence concept.

Table of Contents
Part I   Introduction
1     Media Convergence Meets Deconvergence (Corinna Peil and Sergio Sparviero)
2     Deconstructing "Media Convergence": A Cultural History of the Buzzword, 1980s-2010s (Gabriele Balbi)

Part II   Media Audiences and Usage
3     Convergence in Domestic Media Use? The Interplay of Old and New Media at Home (Kathrin Friederike Müller and Jutta Röser)
4     Blurred Lines, Distinct Forces: The Evolving Practices of Italian TV Audiences in a Convergent Scenario (Luca Barra and Massimo Scaglioni)
5     Media Convergence and the Network Society: Media Logic(s), Polymedia and the Transition of the Public Sphere (Caja Thimm)
6     Deconstructing Audiences in Converging Media Environments (Uwe Hasebrink and Sascha Hölig)

Part III   Production and Distribution of Media Content
7     Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland (Mark Eisenegger, Mario Schranz and Angelo Gisler)
8     Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments (Lothar Mikos)
9     Web 2.0: An Argument Against Convergence (Matthew Allen)

Part IV   Regulation and Media Markets
10   The Deconverging Convergence of the Global Communication Industries in the Twenty-First Century (Dal Yong Jin)
11   Deconstructing the Music Industry Ecosystem (Jim Rogers)
12   Is Convergence the "Killer Bug" in the Media Ecosystem? The Case of Flemish Media Policymaking 2010-2015 (Hilde Van den Bulck)
13   Connected TV: Conceptualizing the Fit Between Convergence and Organizational Strategy Within a Contingency Theory Framework: The Case of Germany (Paul Clemens Murschetz)
14   Regulatory (de) Convergence: Localism, Federalism, and Nationalism in American Telecommunications Policy (Christopher Ali)
15   The Triple-Network Convergence in China: Implementation and Challenges (Fei Jiang, Kuo Huang and Yanran Sun)
Index

About the editors
Sergio Sparviero is an assistant professor at the Department of Communication Studies of the University of Salzburg.  Corinna Peil is a postdoctoral researcher at the Department of Communication Studies, Center for ICT&S, of the University of Salzburg.  Gabriele Balbi is an assistant professor in media studies at the Institute of Media and Journalism of USI Università della Svizzera italiana (Switzerland).


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Dr. Corinna Peil
University of Salzburg
Department of Communication Studies | Center for ICT&S
Sigmund-Haffner-Gasse 18 | 5020 Salzburg | Austria
phone: +43 (0)662 8044-4814
fax: +43 (0)662 8044-744800
email: corinna.peil at sbg.ac.at<mailto:corinna.peil at sbg.ac.at>
https://icts.kowi.uni-salzburg.at