[Air-L] Social Media Organizational Strategies

[Paulo Ferreira]

Dear all,
Good morning (if the case)

I've a master student who wants to explore for her master thesis the use of
social media from an organizational perspective, trying to identify their
strategies, perceptions of use/utility/feedback and internal guidelines
when dealing with social media channels.

Can someone help and recommend some key literature on the subject?
Thanks in advance
Best regards
Paulo Ferreira


-- 
[image: MKT-d]
<http://www.ulusofona.pt/pos-graduacoes/marketing-digital?utm_source=pauloferreira-assinatura&utm_medium=email&utm_campaign=mkt-d>
<https://www.ulusofona.pt/pos-graduacoes/e-commerce?utm_source=pauloferreira-assinatura&utm_medium=email&utm_campaign=e-commerce>
[image:
ULHT]
<https://www.ulusofona.pt/pos-graduacoes/e-commerce?utm_source=pauloferreira-assinatura&utm_medium=email&utm_campaign=e-commerce>

*Paulo Ferreira*
WebDesigner / Professor Assistente
SEO  / Coordenação Executiva da Pós-Graduação em Marketing Digital
Coordenação Executiva da Pós-Graduação em E-Commerce
*Universidade Lusófona*
Campo Grande, 376
1749-024 Lisboa - Portugal
Telf. 217 515 500 - ext: 559
Tlm: 965 072 889
paulo.ferreira at ulusofona.pt <email at ulusofona.pt>
www.ulusofona.pt
pos-graduacao/marketing-digital
<http://www.ulusofona.pt/pos-graduacoes/marketing-digital>

[image: FB] <http://pt-br.facebook.com/u.lusofona> [image: TW]
<http://twitter.com/ulusofona> [image: IN]
<http://www.linkedin.com/company/universidade-lusofona> [image: IN]
<https://plus.google.com/u/0/b/108234040426606122498/+universidadelusofona/posts>