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Blogging By The Numbers
By Robyn Greenspan
http://cyberatlas.internet.com/big_picture/applications/article/0,,1301_2238831,00.html
"The blog [define] revolution is well underway, giving every Internet
user the opportunity to become an online journalist. While it is
difficult to calculate exactly how many individuals are using Web
sites as journals, Blogcount estimates that there are roughly 2.4
million to 2.9 million active Weblogs as of June 2003.
Of this figure, Blogcount attributes more than 1.6 million active
users to the top three centrally hosted services. Smaller hosts,
intranet blogs, and standalone tools account for the remainder.
Of the 655,631 Weblogs currently indexed by the The National
Institute for Technology and Liberal Education (NITL) BlogCensus, the
overwhelming majority are published in the English language.
Roughly 2 percent of the online community has created a blog,
according to Jupiter Research (a unit of this site's corporate
parent). Interestingly, the majority (60 percent) of bloggers are
dialing up to access their online journals, and more than half (57
percent) have a household income below $60,000 per year. Jupiter also
found that blogging is split evenly among the genders, with most (70
percent) bloggers having an online tenure of more than 5 years.
While there may be several million blogs eating up bandwidth, Jupiter
estimates that only 4 percent of the online community read them. The
demographics of blog readers differ from those that create and
publish to the sites - particularly in the gender and income
categories.
Blogs seem to be read mostly by men (60 percent vs. 40 percent
women), in homes where the total income is more than $60,000 per year
(61 percent). Dial-up remains the connection of choice (54 percent
compared to 46 percent broadband), and the majority (73 percent) of
blog readers have been online for more than 5 years."


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