[Air-L] [NEW BOOK] Internet Celebrity: Understanding Fame Online by Crystal Abidin

[Crystal Abidin]

Hello everyone,

My new book, *Internet Celebrity: Understanding Fame Online*, is now out in
paperback and ebook. Yay!

*Description*
The face of internet celebrity is rapidly diversifying and evolving. Online
and mainstream celebrity culture are now weaving together, such that
breakout stars from one-hit viral videos are able to turn their transient
fame into a full-time career. This book presents a framework for thinking
about the different forms of internet celebrity that have emerged over the
last decade, taking examples from the Global North and South, to
consolidate key ideas about cultures of online fame. It discusses the
overall landscape, developments and trends in the internet celebrity
economy, and cross-cultural lessons.

The book is pitched to a non-specialist audience and would be great for
undergraduate classes on celebrity studies, internet culture, digital
media, and visual studies. If you are an instructor looking to purchase
copies of the book for your class, bulk discounts are available at 50 and
100 copies. Please write to Sarah Broadley for enquiries at
sbroadley[at]emeraldgroup[dot]com.

*Preview*
Preview ten free pages here: https://www.book2look.com/book/1e8q1hEFdy

*Purchase*
Order direct from the Emerald site with the code "LIKE" for 30% off:
http://books.emeraldinsight.com/page/detail/Internet-Celebrity/?k=9781787560796&loc=us

*Further information*
For more information on other purchasing options, detailed contents, book
tour dates (I welcome more invitations), and sightings of the book In The
Wild (send me your pix!), please visit:
https://wishcrys.com/internet-celebrity-emerald/

*Endorsements*
“A succulent collection of up to date and incisive contributions to the
field of global micro-celebrity. It offers an impressive array of new ideas
and arguments to help us to understand and research one of the
characteristic developments of our time.”  –Chris Rojek, Professor of
Sociology, City, University of London

“Crystal Abidin has produced a most useful book. It brings our
understanding of internet celebrity right up to date, and does so with an
exemplary attention to its proliferating diversity of form, content,
structure and location.” –Graeme Turner, University of Queensland

“Teachers: want your celebrity lectures to reflect developments on YouTube,
Instagram and Twitch? This is your book. Students: want a way to link
theories of branding, taste, and authenticity to stories about viral memes,
extreme eating channels, and “buying likes”? This is your book. All
Readers: Want a globally-focused primer on an emergent entertainment
phenomenon that is as (at times) as baffling as it is (at times) lucrative?
This is definitely your book.” –Dr. Theresa M. Senft, Macquarie University,
NSW, Australia

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Dr Crystal Abidin, PhD
wishcrys.com

Lecturer, SCCA, Deakin University
Postdoctoral Fellow, MMTC, Jönköping University
Researcher, Handelsrådet
Adjunct Research Fellow, CCAT, Curtin University

Forbes 30 Under 30 Asia, 2018
Pacific Standard Magazine 30 Top Thinkers Under 30, 2016

New book: *Internet Celebrity: Understanding Fame Online
<http://books.emeraldinsight.com/page/detail/Internet-Celebrity/?k=9781787560796>*
New writing: *My life is a mess
<https://www.tandfonline.com/doi/abs/10.1080/1369118X.2018.1437204?scroll=top&needAccess=true&journalCode=rics20>
*
| *Layers of Identity <http://reallifemag.com/layers-of-identity/> *| *Private
Messages from the Field
<https://anthrodendum.org/2018/01/19/private-messages-from-the-field-confessions-on-digital-ethnography-and-its-discomforts/>*

– ​