[Air-L] Estimating adsense revenue?

[Daniel Carter]

Thanks, Elizabeth and Griffin. It looks like the best option might be to
try to convince owners of similar sites to share some information to use as
a baseline, so I'm going to pursue that.

Daniel

On Tue, Mar 20, 2018 at 12:56 PM, Elizabeth Anne Watkins <
writetowatkins at gmail.com> wrote:

> Hi Daniel,
>
> You might want to see if your institution's library has a subscription to
> comScore. comScore has detailed records of web traffic and ad analytics
> across multiple devices and platforms. Check with your business school
> library.
>
> Cheers,
> Elizabeth
>
> On Tue, Mar 20, 2018 at 1:01 PM, Griffin Boyce <griffin at cryptolab.net>
> wrote:
>
>> Hi Daniel,
>>
>>   Because there are many factors involved, I’d say that it’s not possible
>> to get an accurate ballpark estimate for revenue. Website niche, origin of
>> visits (referer, user IP, country), various website rankings, amount of
>> links on the page, clickthough rate etc etc all impact the value that
>> Adsense assigns to ads on your site.
>>
>>   In the now-distant past, I was running a comparison between multiple
>> websites. The Adsense site consistently had the lowest revenue, at about
>> $10 per month. No idea why - eventually I put a couple of Project Wonderful
>> banner ads at <$1/day and doubled its revenue.  A site with similar traffic
>> with no ad blocks and a handful of affiliate links made ~$200/month, which
>> scaled up fairly evenly as traffic increased. Affiliate links aren’t the
>> right fit for many sites, but if you have a blog structure that includes
>> references to books, it may be worth looking into.
>>
>> best,
>> Griffin
>>
>> On Mar 20, 2018, 12:03 PM -0400, Daniel Carter <carter.daniel.w at gmail.com>,
>> wrote:
>> > Hi,
>> >
>> > Does anyone have experience estimating adsense (or other online
>> > advertising) revenue? Or know of a paper that does similar?
>> >
>> > I'm working on a project that centers on a specific blog, and I've
>> built a
>> > good estimate of site traffic. I'm hoping to come up with an estimate of
>> > the advertising income from that traffic. Even a very, very rough
>> estimate
>> > would be useful to me.
>> >
>> > Alternately, if anyone has contacts in online advertising that might be
>> > willing to weigh in briefly, that would be helpful as well.
>> >
>> > Thanks,
>> > Daniel Carter
>> > Assistant Professor of Digital Media
>> > School of Journalism and Mass Communication
>> > Texas State University
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