[Air-L] Estimating adsense revenue?
Elizabeth Anne Watkins
writetowatkins at gmail.com
Tue Mar 20 10:56:06 PDT 2018
You might want to see if your institution's library has a subscription to
comScore. comScore has detailed records of web traffic and ad analytics
across multiple devices and platforms. Check with your business school
On Tue, Mar 20, 2018 at 1:01 PM, Griffin Boyce <griffin at cryptolab.net>
> Hi Daniel,
> Because there are many factors involved, I’d say that it’s not possible
> to get an accurate ballpark estimate for revenue. Website niche, origin of
> visits (referer, user IP, country), various website rankings, amount of
> links on the page, clickthough rate etc etc all impact the value that
> Adsense assigns to ads on your site.
> In the now-distant past, I was running a comparison between multiple
> websites. The Adsense site consistently had the lowest revenue, at about
> $10 per month. No idea why - eventually I put a couple of Project Wonderful
> banner ads at <$1/day and doubled its revenue. A site with similar traffic
> with no ad blocks and a handful of affiliate links made ~$200/month, which
> scaled up fairly evenly as traffic increased. Affiliate links aren’t the
> right fit for many sites, but if you have a blog structure that includes
> references to books, it may be worth looking into.
> On Mar 20, 2018, 12:03 PM -0400, Daniel Carter <carter.daniel.w at gmail.com>,
> > Hi,
> > Does anyone have experience estimating adsense (or other online
> > advertising) revenue? Or know of a paper that does similar?
> > I'm working on a project that centers on a specific blog, and I've built
> > good estimate of site traffic. I'm hoping to come up with an estimate of
> > the advertising income from that traffic. Even a very, very rough
> > would be useful to me.
> > Alternately, if anyone has contacts in online advertising that might be
> > willing to weigh in briefly, that would be helpful as well.
> > Thanks,
> > Daniel Carter
> > Assistant Professor of Digital Media
> > School of Journalism and Mass Communication
> > Texas State University
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