[Air-L] Estimating adsense revenue?

[Griffin Boyce]

Hi Daniel,

  Because there are many factors involved, I’d say that it’s not possible to get an accurate ballpark estimate for revenue. Website niche, origin of visits (referer, user IP, country), various website rankings, amount of links on the page, clickthough rate etc etc all impact the value that Adsense assigns to ads on your site.

  In the now-distant past, I was running a comparison between multiple websites. The Adsense site consistently had the lowest revenue, at about $10 per month. No idea why - eventually I put a couple of Project Wonderful banner ads at <$1/day and doubled its revenue.  A site with similar traffic with no ad blocks and a handful of affiliate links made ~$200/month, which scaled up fairly evenly as traffic increased. Affiliate links aren’t the right fit for many sites, but if you have a blog structure that includes references to books, it may be worth looking into.

best,
Griffin

On Mar 20, 2018, 12:03 PM -0400, Daniel Carter <carter.daniel.w at gmail.com>, wrote:
> Hi,
>
> Does anyone have experience estimating adsense (or other online
> advertising) revenue? Or know of a paper that does similar?
>
> I'm working on a project that centers on a specific blog, and I've built a
> good estimate of site traffic. I'm hoping to come up with an estimate of
> the advertising income from that traffic. Even a very, very rough estimate
> would be useful to me.
>
> Alternately, if anyone has contacts in online advertising that might be
> willing to weigh in briefly, that would be helpful as well.
>
> Thanks,
> Daniel Carter
> Assistant Professor of Digital Media
> School of Journalism and Mass Communication
> Texas State University
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