[Air-L] Call for papers: International Journal of Marketing Semiotics & Discourse Studies Vol.VII (2019)

george rossolatos georgerossolatos123 at gmail.com
Thu Oct 4 00:14:15 PDT 2018

*Call for papers: International Journal of Marketing Semiotics & Discourse
Studies Vol.VII (2019) *


*Submissions for Vol. VII are accepted from now and until the end of 2019
and will be published immediately upon acceptance based on our new
all-year-round publishing policy (see relevant announcements).*

*About IJMS&DS*

The *International Journal of Marketing Semiotics **& Discourse Studies* is
an open-source, double blind-reviewed academic journal that covers a wide
spectrum of interdisciplinary marketing/semiotic/discourse analytic
research streams, spanning:

- Conceptual approaches and empirical research across the 5 P's by drawing
on different semiotic (post-structuralist, sociosemiotic, Peircean,
structuralist, cultural, textual, visual, multimodal) and discourse
analytic (CDA, DHA) perspectives.

- Consumer cultural theory and research

            - Cultural experiences, artefacts, practices, spectacles

            - In virtual, ‘real’, hyperreal environments

            - In individual or community settings

- Methodological frameworks for conducting research into
product/service/retail branding, brand identity development, brand equity,
packaging design, competitive packaging analysis, new product development,
pricing, advertising, IMC development and competitive analysis, consumer
behavior (offline and online).

- Comparing and contrasting existing marketing research conceptual and
methodological frameworks with discourse analytic/semiotic ones.

- Cross-disciplinary approaches on marketing research issues that combine
discourse analysis and semiotics with perspectives from the social sciences
and the humanities, such as anthropology, literary studies, psychoanalysis,
anthropology, rhetoric, sociology.

*Acceptable contents and content formats include the following: *

-       Academic conceptual and empirical research papers (see Submission
Guidelines @ https://ijmarketingsemiotics.com/submission-guidelines-2/)

-       Practitioners’ (agencies’) case-studies

-       Academic presentations (either as part of taught curricula or as
delivered in academic conferences)

-       Full books or individual chapters (either printed or in print)

-       Book reviews

If you wish to contribute to the *International Journal of Marketing
Semiotics **& Discourse Studies*, please send your content to:

Dr. George Rossolatos

email: georgerossolatos123 at gmail.com

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